Digital marketing is driving customer insights, and is key in improving return-on-investment and company performance. There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision-making, meaning this MSc Strategic Digital Marketing course is attractive to employers. By studying the MSc Strategic Digital Marketing you will develop the skills and knowledge much sought-after in the market place, allowing you to contribute strategically to a business’s success in the digital marketing arena. You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future. This will give you, your organisation, or prospective employer, a distinct competitive advantage. The MSc Strategic Digital Marketing provides many opportunities for you to network with fellow students, sharing your experience and workplace ideas. The MSc Strategic and Digital Marketing course is currently being considered for accreditation by the Institute of Direct and Digital Marketing.
Modules include: •Digital Marketing Management (September – December) On this module you will learn key aspects of strategic digital marketing planning as well as the changing nature of customer markets and strategic business models. You will be expected to set strategic digital marketing objectives to meet strategic business aims. •Strategic Entrepreneurial Marketing (September – December) Gain an understanding of key constructs associated with Strategic Entrepreneurial Marketing, Strategic Entrepreneurial Marketing interfaces with business strategy; and the differentiation between Strategic Entrepreneurial Marketing, and normative marketing planning and management. •Content Marketing and PR (January to March) You will be provided with a solid foundation for writing and factual story-telling as well as verbal communication within a marketing and PR context. •Digital Tools, Technologies and Metrics (January to March) You will learn about how digital tools and technologies can be used to engage and influence customer conversations and interactions as well as customer retention. You’ll also understand and critique best practice and relevant tools and technologies, application, remuneration and controls to deliver results and find out about how digital tools and technologies interface with business activities to meet strategic aims and objectives. •Campaign Planning for Marketing and PR (April – May) On this module you will learn about key constructs associated with Campaign Planning for Marketing and PR; and how strategic digital Campaign Planning for Marketing and PR interfaces with overall organisation strategies and actions. •Research Methods Develop your understanding and skills of research in a management and/or professional development context whilst undertaking a critical review of research methodologies and methods. •Dissertation A significant piece of research into an appropriate area of study.
You will be assessed on a variety of methods, including individual coursework (reports and portfolio work), group projects (reports, presentations, and case studies) and a dissertation/business research project. There are no examinations.
A minimum 2:2 Honours degree from a recognised/accredited university, or equivalent. A pass in a recognised pre-Masters or Masters qualifying programme. Accredited Prior Learning (APL) – entry for CIM students will be carried out and considered on an individual basis. Applicants may be required to attend an interview.
Fees and funding
No fee information has been provided for this course