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Marketing and Brand Management at Kingston University - UCAS

Course options

2023 - 20242024 - 2025
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Open days

26Jun
Kingston University postgraduate virtual Open Event
Postgraduate

Course summary

Reasons to choose Kingston

  • Kingston Business School is one of only five per cent of the world’s business schools to be accredited by AACSB International.
  • Through exemptions awarded by CIM, you will have the opportunity to achieve a CIM qualification which is highly valued by employers.
  • Top industry practitioners from companies such as Diageo Great Britain to agencies such as Iris consult on course content, to ensure the course offers skills valued in the industry.
About this course This course can lead to a broad range of careers in marketing, particularly within brand management or brand marketing. It offers an understanding of the business value of brands and the skills to develop and manage them professionally. You will develop a solid knowledge of marketing management and be able to oversee a brand across all channels. There are opportunities to apply branding theory to case studies and in a live business context. Through integrated tasks and workshops, industry links and networking opportunities, there is a focus on career and employability. Example modules
  • Strategic Brand Management
  • Branding Design
  • Global Marketing Management
For a full list of modules please visit the Kingston University course webpage Career opportunities Graduates from this course typically enter the workplace in roles such as brand managers, media planning managers, product marketing managers, digital media buyers and brand marketing executives..

Modules

Example modules: Strategic Brand Management; Branding Design; Global Marketing Management. For a full list of modules please visit the Kingston University course webpage.

Assessment method

Assessment typically comprises of practical assessments (e.g. presentations) and coursework (e.g. essays, reports, self-assessment, portfolios, dissertation). The approximate percentage for how you will be assessed on this course is as follows, though depends to some extent on the optional modules you choose: Marketing and Brand Management MSc: Coursework: 94% Practical: 6% Professional Placement Year: Coursework: 100%

Entry requirements

A 2:2 or above honours degree or equivalent in a relevant discipline. Candidates with non-standard qualifications but with relevant experience are welcome to apply.

Fees and funding

Tuition fees

EU £17500 Year 1
England £12100 Year 1
Northern Ireland £12100 Year 1
Scotland £12100 Year 1
Wales £12100 Year 1
International £17500 Year 1

Additional fee information

Please visit the provider course webpage for further information regarding additional course cost.
Marketing and Brand Management at Kingston University - UCAS