Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world. You’ll develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context. In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets. There are strong links between Psychology and business, in particular marketing. For example, developing a stronger understanding of the psychological behaviour of the consumer. Psychology is the scientific study of the mind and behaviour. Topics we cover include how babies learn, the way in which people's mental skills change as they grow older, various personalities, and how social group dynamics work. You will also study different psychological disorders. In addition to exploring these aspects of human nature, you will learn how to think critically and to solve problems. We will teach you to analyse data, write clearly and effectively, and be a confident communicator of science. You will learn how to plan, implement and analyse your own research project.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
Standard Qualification Requirements
Please click the following link to find out more about qualification requirements for this course
Minimum Qualification Requirements
English language requirements
You can find details of our specific IELTS English language requirements and other accepted English language qualifications on the individual course webpages on the University website. English language tests should be no more than two years old on the start date of your chosen course. All results will be verified online.
General guidance for our accepted English language qualifications
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Fees and funding
|Northern Ireland||£9250*||Year 1|
|Channel Islands||£9250*||Year 1|
|Republic of Ireland||£9250*||Year 1|
*This is a provisional fee and subject to change.