15Jun
UndergraduateYou can no longer submit a new application for courses starting in 2023.
If you already have a 2023 application and are in Clearing, you can add this course as a Clearing choice – contact the university or college first to check they have places.
University of Essex has participated in the Teaching Excellence Framework.These ratings were awarded in 2023, for four years.
Open days
Course summary
How are marketing campaigns planned and managed? How does marketing to other businesses differ from promoting products and services to consumers? The global economy is undergoing unprecedented integration. Today’s marketers must thrive in crowded and rapidly changing markets. They must identify and respond to emerging customer trends in order to compete. This highly practical marketing course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today. We develop your creativity, analytical and strategic decision-making skills so you can maximise business performance in fast-moving, digitally connected and international markets. You study topics such as:
- digital marketing and social media
- the principles of markets, marketing and selling
- marketing strategy and planning
- services marketing
- business-to-business marketing
- consumer behaviour
- marketing communications
Modules
Many of our courses offer a choice of optional modules to tailor your learning experience. More information about these can be found on the University of Essex website.
How to apply
You can no longer submit a new application for courses starting in 2023.
If you already have a 2023 application and are in Clearing, you can add this course as a Clearing choice – contact the university or college first to check they have places.
25Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N502
- Institution code:
- E70
- Campus name:
- Southend Campus
- Campus code:
- S
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
Entry requirements
Qualification requirements
UCAS Tariff - Not accepted
A level - ABB
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDD
Access to HE Diploma - D: 15 credits M: 30 credits
International Baccalaureate Diploma Programme - 32 points
In addition all applicants require GCSE Mathematics at grade C/4 or above (or equivalent).
Please click the following link to find out more about qualification requirements for this course
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
| Channel Islands | £9250 | Year 1 |
| EU | £19530 | Year 1 |
| International | £19530 | Year 1 |
| Republic of Ireland | £9250 | Year 1 |
Additional fee information
Fees displayed are for 2023-24 entry. Fees may increase for each academic intake and each academic year of study.
Provider information
University of Essex
Wivenhoe Park
Colchester
CO4 3SQ