Ravensbourne University London has opted into the TEF and received a Silver award.
BA (Hons) Advertising and Brand Design investigates how contemporary advertising and branding are being transformed by digital technologies. We develop brand communication, social media content, marketing strategy and interactive experience, alongside more traditional advertising campaigns. Our students utilise emerging communication platforms to tell visual stories that bring products and services to life in new and exciting ways. They learn how to understand a creative problem, and develop engaging solutions via experiences that evolve across multiple platforms and interactions. They create brand communication, identity systems, social media content, marketing strategy and interactive experience through outcomes that might include apps, digital film, augmented and virtual reality, online media, software platforms and mobile games alongside more traditional communication formats. Their ability to frame zeitgeist and initiate culture ensures that their skills are in high demand by the UK’s world leading creative businesses. Graduates from this course are ideally positioned to take their place within rapidly expanding areas of the creative industries. They work as creative directors, copywriters, digital designers, strategists, brand communicators, creative technologists and social media content creators.
Empower: The first year of the course is focused on the development of core skills and will help you understand key concepts & ideas related to Advertising & Branding. You will examine the historical context of the discipline, explore creative principles through an investigation of industry standard design processes and end the year with the creation of a full strategic campaign. FHEQ Level 4 ABD18102 Process & Principles ABD18103 Historical Contexts ABD18104 Advertising and Branding in the Digital Context ABD18105 Campaign & Strategy Design C18101 Themes in Contemporary Culture Explore: In your second year, you will examine and challenge the conventions of your discipline and collaborate with other students in the department of Design Practice. You will choose from a selection of units designed to promote cross-disciplinary practice and examine emerging practice within our discipline such as Social Media content creation, audience participation and interaction & experience design. At the end of the year you will take part in a series of live projects with major clients such as WWE, Barclays, Shelter, MBNA Thames Clippers and Generator Hostels. FHEQ Level 5 C18201 Big Ideas and Philosophies ABD18202 Content Creation for Social Media ABD18203 Interaction & Participation ABD18204 Live Projects EABD181 Writing for the Creative Industries EABD182 Creative Enterprise Engage: Your third year provides an opportunity to personalise your practice and present your ideas to the world. You will write a dissertation and, with the support of your tutors, create a series of self-directed projects, giving you a opportunity to explore personal interests related to advertising and branding. In preparation for graduation, you will also collaborate with an industry partner and prepare a portfolio and the materials required to present your work professionally. FHEQ Level 6 C18301 Dissertation ABD18302 Industry Collaboration ABD18303 Self-Directed Major Projects ABD18304 Professional Trajectories
You will be continually assessed through preparation of written and project work. Assessment in the final year is through dissertation and portfolio.
Qualified teacher status (QTS)
To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:
- Course does not award QTS
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
Students will normally be expected to possess five GCSEs (grade C/4 or above) or equivalent (including English)
Additional entry requirements
You will be invited to an in person interview or an online interview if you are not in the UK.
Please see our website for advice on how to prepare your portfolio and sketchbook or showreel : - https://www.ravensbourne.ac.uk/study-here/undergraduate/your-interview-and-portfolio/
English language requirements
|IELTS (Academic)||5.5||IELTS 5.5 overall with 5.5 in each subtest.|
|TOEFL (iBT)||72||TOEFL IBT with 72 points overall including minimum Reading 18, Listening 17, Speaking 20, Writing 17|
|PTE Academic||42||PTE Academic or SELT: 42 overall with minimum 42 in each subtest.|
|Trinity ISE||Pass||Trinity College London - B2 SELT ISE II. Pass Overall with Pass in each component.|
Please view our website for full English Language requirements and options. If you have any questions please email [email protected]
Ravensbourne English Language Requirements
The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|