Course summary
This course has been specifically designed to fast-track your marketing career and enhance your employability in a range of business environments and entrepreneurial situations. The combination of academic rigour and practical relevance will ensure that you are equipped with a critical awareness of current issues in marketing and informed by ‘leading edge’ research and practice. An international theme will be at the forefront of many modules, allowing you to explore and investigate the core content of marketing subjects in a multicultural and global setting. Exposure to live case studies will enable you to gain an appreciation of real business contexts and gain an understanding of strategic marketing practices in the contemporary business environment. You will be provided with opportunities to develop your skills as leaders and apply the knowledge you have gained throughout the course in an individual, business related research project. You will also have an opportunity to gain further exposure to relevant practice through the internship pathway that is available as an option to all students. Key features
- Scholarships and Discounts for international students, based on their grades
- Regular seminars by expert speakers to further contextualise the programme
- Opportunities to gain an awareness of operating as a leader in sustainable and ethical business
- Optional modules with a marketing focus enable you to customise your degree and focus on your personal career goals
- The course is taught by senior academics who have excellent links with industry and a wealth of professional experience
- Opportunities to gain access to local and national employers through the internship
- Cross-learning opportunities amongst students of diverse backgrounds and business practices from around the world
- A flexible course design to allow two entry points in both September and January
Modules
Mandatory
- Marketing Management
- International Business
- Managing Corporate Reputation
- Marketing Communications
- Services Marketing
- Research Methods
- 60 credit research module
- Cybersecurity and the Online Market
- Business Information Systems
- Managing for Sustainable Futures
- Managing Across Cultures
Assessment method
The course provides opportunities to test understanding and learning informally through the completion of practice or ‘formative’ assignments. Each module has one or more formal or ‘summative’ assessment which is graded and counts towards the overall module grade. The precise assessment requirements for an individual student in an academic year will vary according to the mandatory and optional modules taken, but a typical formal summative assessment pattern for a full-time student is: Semester 1 1 Research proposal 3 Individual reports Semester 2 1 Individual report 1 Exam 1 Group presentation Semester 3 Research Project The precise assessment requirements for part-time students will vary according to the modules selected. All assignments will be internally marked and moderated as well as being externally examined as per the University of Worcester assessment policy.
Entry requirements
A second class honours degree in any subject (or International students holding a qualification recognised as equivalent by the University). Students with relevant previous study at postgraduate level or with extensive experience may be considered eligible for recognition of prior learning. Students whose first language is not English are required to demonstrate proficiency to a minimum level of 6.5 IELTS (and minimum of 5.5 in each element) or equivalent.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
University of Worcester
Henwick Grove
Worcester
WR2 6AJ