Course summary
We are all global consumers who interact with marketing messages in different ways and on a daily basis. Our new MSc Global Marketing course will immerse you in the exciting world of reaching international audiences through creative and customer focussed campaigns across a range of channels. You will develop an understanding of the complex nature of international and global marketing as organisations compete in contemporary global contexts and react to an ever changing international socio economic landscape. Each student will develop important professional skills by engaging in a week-long immersive learning event, working with live clients or within international contexts. Through this analysis you will learn about consumer psychology, behaviour and culture and be able to refine your messaging to create international campaigns that resonate with your audiences. You will be taught by tutors who have real-world global marketing experience and are also research active, providing you with a bridge to our research community.
Modules
Compulsory modules Digital and Social Media Marketing Strategy Marketing Practice Professional Development for Marketers Research Methods for Marketers Research Project for Marketers Responsible Marketing in a Global World Sustainable Consumer Behaviour Sustainable Global Marketing Strategy Optional modules Academic English for Postgraduate Research Academic English for Postgraduate Studies Digital Marketing for Social Change International Business in Practice: Study Trip Marketing Luxury in a Sustainable World Strategic and Sustainable Brand Management Understanding Consumers in a Globalised World
Assessment method
You will be assessed in a number of ways on this course, including reports, plans, portfolios, reflective statements, and open briefs that encourage individual creativity (e.g. Sustainable Consumer Behaviour and Digial and Social Media Marketing Strategy). Because of the applied nature of the programme, we exclusively use coursework to assess you. You will be required to produce business reports, address digital marketing challenges and prepare marketing plans, and similar activities which reflect the workplace. The programme, therefore, provides the opportunity for you to learn, practice, and become confident in creating these common types of business communication methods. Our assessment strategy is designed to limit the amount of assessments you comlete at the same time, so that you can achieve your best standards.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
- Institute of Direct and Digital Marketing
How to apply
International applicants
For applicants whose first language is not English, an Academic IELTS score of 6.0 with 6.0 in reading and writing, and 5.5 in listening and speaking is required. Please also see the University's standard English language requirements.
Entry requirements
The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree or equivalent overseas degree from a recognised institution or equivalent professional or any other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropiate career development. Entry will also be subject to two satisfactory references (one of these must be an academic reference). Please also see the University's general entry requirements.
Fees and funding
Tuition fees
| England | £11350 | Year 1 |
| Northern Ireland | £11350 | Year 1 |
| Scotland | £11350 | Year 1 |
| Wales | £11350 | Year 1 |
| EU | £17650 | Year 1 |
| International | £17650 | Year 1 |
Additional fee information
Fees quoted are for the first year only. If you are studying a course that lasts longer than one year, your fees will increase each year.
Provider information
Oxford Brookes University
Gipsy Lane
Headington
Oxford
OX3 0BP