Why study this course? The Media and Marketing BA (Hons) degree is designed to give you an outstanding experience and understanding of the media, marketing and advertising industries, including hands-on experience of video production, television production and photographic work. The degree with equip you with the practical knowledge and insight to forge your career in media taking personal responsibility for creative projects and for crafting the media message. More about this course The Media and Marketing BA (Hons) combines London Metropolitan University’s world-leading expertise in the media and media industries with this career-focused study of marketing and advertising. The media is ingrained in modern life with television, radio, print media, cinema and the internet as channels for information, education, politics art and entertainment. The degree explores how the media shapes the way we live and its influence on contemporary marketing and corporate communications. You’ll learn about the principles of marketing including branding, product management, pricing strategies and advertising, and gain hands-on practice-based learning with our first-class media resources including video and television production, as well as classroom-based grounding in the media industries and corporate environments. You’ll learn how to operate a camera, budget a marketing campaign and manage a creative team. Optional modules enable you to specialise in specific parts of the media or commercial industry, and your final project will enable you to demonstrate your skills and expertise to employers. The course is also supported by trips and visits, guest lectures and various other activities.
Year 1 modules include: Practice of Marketing (core, 15) Media Genres (core, 30 credits) Media Histories (core, 30 credits) Principles of Marketing (core, 15 credits) Social Media Businesses (core, 30 credits) Year 2 modules include: Integrated Marketing Communications (core, 30 credits) Researching Media Audiences (core, 15 credits) Television Studies (core, 30 credits) Creating a Winning Business 1 (alternative core, 15 credits) Learning through Work 1 (alternative core, 15 credits) Brand Management (option, 15 credits) Social Media Strategies (option, 15 credits) Situation Comedy (option, 15 credits) Crime and the Media (option, 15 credits) Documentary Photography and Photography Journalism (option, 15 credits) Youth Culture and the Media (option, 15 credits) Open Language Programme (option, 15 credits) Year 3 modules include: Corporate Communications (core, 30 credits) Media, Culture and Identity (core, 30 credits) Marketing and Communications Project (alternative core, 30 credits) Media and Communication Dissertation (alternative core, 30 credits) Analysing Popular Music (option, 15 credits) Globalisation and the Media (option, 15 credits) Media, Power and Politics (option, 15 credits) Services Marketing (option, 15 credits) Open Language Programme (option, 15 credits)
You’ll be assessed through a combination of different kinds of assessments, including coursework, reports, practice based work such as filming projects or poster presentation, and essays. There are a limited number of formal exams on the degree.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Points of entry
The following entry points are available for this course:
- Year 1
This course may be available at alternative locations, please check if other course options are available
All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For up to date English language requirements please see: http://www.londonmet.ac.uk/international/international-admissions/application-guidance-and-entry-criteria/english-language-requirements/undergraduate-english-requirements/
English Language GCSE at grade C (grade 4 from 2017) or above (or equivalent). We accept a broad range of equivalent level qualifications, please check the UCAS tariff calculator or contact us if you are unsure if you meet the minimum entry requirements for this course. We encourage applications from international/EU students with equivalent qualifications. We also accept mature students with diverse backgrounds and experiences.
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
|Republic of Ireland||£4000||Module|