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Course summary

Why study this course? The Media and Marketing BA (Hons) degree is designed to give you an outstanding experience and understanding of the media, marketing and advertising industries, including hands-on experience of video production, television production and photographic work. The degree with equip you with the practical knowledge and insight to forge your career in media taking personal responsibility for creative projects and for crafting the media message. More about this course The Media and Marketing BA (Hons) combines London Metropolitan University’s world-leading expertise in the media and media industries with this career-focused study of marketing and advertising. The media is ingrained in modern life with television, radio, print media, cinema and the internet as channels for information, education, politics art and entertainment. The degree explores how the media shapes the way we live and its influence on contemporary marketing and corporate communications. You’ll learn about the principles of marketing including branding, product management, pricing strategies and advertising, and gain hands-on practice-based learning with our first-class media resources including video and television production, as well as classroom-based grounding in the media industries and corporate environments. You’ll learn how to operate a camera, budget a marketing campaign and manage a creative team. Optional modules enable you to specialise in specific parts of the media or commercial industry, and your final project will enable you to demonstrate your skills and expertise to employers. The course is also supported by trips and visits, guest lectures and various other activities.


Year 1 modules include: Practice of Marketing (core, 15) Media Genres (core, 30 credits) Media Histories (core, 30 credits) Principles of Marketing (core, 15 credits) Social Media Businesses (core, 30 credits) Year 2 modules include: Integrated Marketing Communications (core, 30 credits) Researching Media Audiences (core, 15 credits) Television Studies (core, 30 credits) Creating a Winning Business 1 (alternative core, 15 credits) Learning through Work 1 (alternative core, 15 credits) Brand Management (option, 15 credits) Social Media Strategies (option, 15 credits) Situation Comedy (option, 15 credits) Crime and the Media (option, 15 credits) Documentary Photography and Photography Journalism (option, 15 credits) Youth Culture and the Media (option, 15 credits) Open Language Programme (option, 15 credits) Year 3 modules include: Corporate Communications (core, 30 credits) Media, Culture and Identity (core, 30 credits) Marketing and Communications Project (alternative core, 30 credits) Media and Communication Dissertation (alternative core, 30 credits) Analysing Popular Music (option, 15 credits) Globalisation and the Media (option, 15 credits) Media, Power and Politics (option, 15 credits) Services Marketing (option, 15 credits) Open Language Programme (option, 15 credits)

Assessment method

You’ll be assessed through a combination of different kinds of assessments, including coursework, reports, practice based work such as filming projects or poster presentation, and essays. There are a limited number of formal exams on the degree.

How to apply

Points of entry

The following entry points are available for this course:

  • Year 1

This course may be available at alternative locations, please check if other course options are available

International applicants

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For up to date English language requirements please see:

Entry requirements

Qualification requirements

English Language GCSE at grade C (grade 4 from 2017) or above (or equivalent). We accept a broad range of equivalent level qualifications, please check the UCAS tariff calculator or contact us if you are unsure if you meet the minimum entry requirements for this course. We encourage applications from international/EU students with equivalent qualifications. We also accept mature students with diverse backgrounds and experiences.

Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £2310 Module
Northern Ireland £2310 Module
Scotland £2310 Module
Wales £2310 Module
EU £4000 Module
International £4000 Module
Channel Islands £4000 Module
Republic of Ireland £4000 Module

Additional fee information

Please note, in addition to the tuition fee there may be additional costs for things such as equipment, materials, printing, textbooks, trips or professional body fees. Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.
Media and Marketing at London Metropolitan University - UCAS