Course summary

Developing the next generation of marketing leaders in a data-driven world. Drawing on our world-class marketing faculty and thought-leaders in strategy, entrepreneurship and technology, our MSc Strategic Marketing provides a uniquely Imperial College view — one where marketing fundamentals intersect with the latest in technology and innovation, and where marketing science is blended with data-driven decision-making for business. Upon graduation, you will have the credentials to work in a variety of sectors in roles such as a brand manager, business development manager, product manager, account executive, or digital strategist. Ranked 3rd in the world (QS Business Master's Rankings 2023: Marketing), 96% employed within six months (class of 2022), choose 3 electives from a broad selection of topics