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Marketing at University of Manchester - UCAS

Course options

2024 - 2025
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Course summary

Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field. Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area, or you can pursue an academic career via subsequent doctoral work.

  • Gain the key skills required for a successful career in marketing
  • Learn about marketing management strategy and the development processes to bring new products to market
  • Learn about research methods, including techniques of data collection and analysis
Option to choose a specialist pathway to help you stand out in the job market:
  • Business-to-business marketing
  • International marketing
  • Retail marketing
  • Services marketing
  • Corporate Social Responsibility
You have the opportunity to apply for an international exchange to broaden your horizons and enhance your employability in the global job market. This will need to be discussed on an individual basis with the course director. During induction week, you will receive introductory lectures on the Fundamentals of Marketing Management to familiarise yourself with the key concepts of Marketing Management and to be ready for the core modules of semester 1. You will also be introduced to; essential skills for studying MSc Marketing (e.g. time management, reading material, searching for articles, analysing articles, note taking and revising); how to succeed in assessments (e.g. how to prepare for exams, how to write essays and present effectively); and the sins of academia (e.g. late submissions, exceeding word limits, collusion, fabrication, and falsification).

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

Entry requirements

We require a First or Upper Second class honours degree (2:1, with 60% average) from a UK university or the overseas equivalent. When assessing your academic record, we take into account your grade average, position in class, references and the standing of the institution where you studied your qualification.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

Fees for entry in 2024 have not yet been set.
Marketing at University of Manchester - UCAS