University of Hull

Degree level: Undergraduate

Business Management and Marketing

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Why study it here? Because you learn by doing, not just by studying. From day one, you get to test your skills out in the real world through live projects, placements, internships and more. Just like past students have for companies like Team GB, Pipers Crisps, Bosch, Tesco, Microsoft, IBM and McCain Foods. At the same time, you cover core marketing practices like branding, buyer behaviour and communications. As well as the latest trends in digital, social and virtual marketing. Plus, you gain a rock-solid grounding in how to run a successful and sustainable business as a whole. Official Team GB partners Did you know that the University of Hull is the official University Partner of Team GB? Our united belief is that anyone, with the right opportunities ahead and a dedicated team behind, can achieve extraordinary things. This is what our partnership with Team GB is built on. Extraordinary is in you – and we’ll help you find it. What does this mean for you? It means that whether you’re studying sports science, or marketing, or logistics, or healthcare, or engineering, you’ll be able to gain invaluable experience through this unique partnership. We are working with Team GB to create opportunities for volunteering and work experience, to get involved with meet-and-greet sessions with Olympians, host on-campus talks from guest speakers and so much more. Some of our students recently helped Team GB athletes get their kit ready to compete in preparation for the Minsk 2019 European Games. It’s an extraordinary partnership, and you won’t find it anywhere else. Find out more at hull.ac.uk/teamgb

Course details

Modules

Year 1 Compulsory modules Marketing Accounting and Finance Personal and Professional Skills for Contemporary Organisations Business Environments Operations, Supply Chain and Business Practices World Economy Year 2 Compulsory modules Responsible Business in Society Organisational Management Consumer and Business Buyer Behaviour Integrated Marketing Communications and Branding Optional modules Marketing Intelligence Contemporary Marketing Management European Business Information Management and Principles of Data Science Internet, e-Commerce and Emerging Technologies The Organisational and Environmental Context of HRM Learning and Development Understanding Entrepreneurship Engaging with Entrepreneurial Organisations Sustainable Business and Innovation Management Systems and Standards for Sustainability Procurement and Supply Management Supply Chain Information Management and Big Data Research Methods Summer School Passport Languages Year 3 Compulsory modules Digital Marketing and Social Media Services Marketing Business Strategies International Business You'll also choose from one of the following: Dissertation or Research Project SMART: Problem-Solving for Complex Systems Optional modules Employee Relations and Engagement Organisation in the Digital Economy Sustainability Reporting and Communication Global Logistics and Port Management Business Project Management Managing Your Money – Personal Financial Planning Comparative International Human Resource Management Passport Languages All modules are subject to availability and this list may change at any time.

Assessment method

You'll be assessed through a combination of written, practical and coursework assessments throughout your degree. Written assessment typically includes exams and multiple choice tests. Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work. Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.


How to apply

Application codes

Course code:
NN15
Institution code:
H72
Campus name:
The University of Hull
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Applicants with other qualifications are welcome to apply.


English language requirements

TestGradeAdditional details
IELTS (Academic)6This course requires IELTS 6.0 overall, with at least 5.5 in each skill. For other English language proficiency qualifications accepted by the University please visit www.hull.ac.uk
Institution's Own Test60% overall (with minimum 55% in each skill)

Please click below for a list of the English language qualifications we accept.

https://www.hull.ac.uk/Choose-Hull/Study-at-Hull/Admissions/English-language-requirements.aspx


Unistats information

Operated by the Office for Students
60%
Student satisfaction
60%
Employment after 15 months (Most common jobs)
85%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.

Fees and funding

Tuition fees

Republic of Ireland £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
International £14800 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.

Provider information

Visit our website

Our COVID-19 information

University of Hull
Admissions Office
Cottingham Road
Hull
HU6 7RX


Clearing contact details

Online Clearing Enquiry Form
Admissions and Applicant Services

01482 466100

Course Clearing information

Additional information

Monday - Thursday, 9.00am - 5.00pm; Friday 9.00am - 4.00pm


Course contact details

Visit our course page
Main Contact

01482 466100

Business Management and Marketing at University of Hull - UCAS