Business and Management and Media Communications at Bath Spa University - UCAS

Bath Spa University

Degree level: Undergraduate

Business and Management and Media Communications

Course summary

Become a creative business professional with this combined Business and Media degree.

  • Bring business management and digital innovation together to drive change in how businesses communicate with their audiences.
  • Become a socially and commercially aware professional, ready for the sustainable and inclusive needs of both business and media.
  • Work alongside The Studio, the University’s new city-centre innovation hub for creative media technology.
Are you drawn to a career in business and management, but also would like to work in the creative realm of media? Throughout this combined honours degree you’ll learn how to bring organisational management and media communication skills together to become a change leader and innovator of tomorrow. As a creative business and media professional, you’ll know how to meet the needs of 21st-century consumers through new media technologies. You’ll also learn the skills to address issues of diversity and sustainability across the world of business. You’ll explore the links between creativity in business and consumer behaviour, between freelancing and innovation, and practise your skills in emerging marketing practices. In your final year, you’ll gain real-world experience to build your professional profile. You’ll join The Studio, the University’s city-centre innovation hub for creative media technology. By collaborating across the region’s business and arts sector, you’ll realise your vision for a more inclusive and sustainable world. Why choose this combination? Bring your creativity to the business environment and become a change leader. Students on this combined course will benefit from the experience of two different disciplines, opening the door to careers in organisational management, digital business innovation, marketing and media communications, and beyond. Combined Honour Awards At Bath Spa University many of our undergraduate programmes can be combined, so you don’t have to limit yourself to one subject. If you choose to study a combined award then in Year One you’ll start by studying both subjects in equal depth. From Year Two you can choose whether to continue with equal numbers of modules from each subject, or whether you want to select additional modules in one or the other. Upon successful completion of the programme you will graduate with a joint degree.


Year one Gain a broad understanding of today’s business and media environments – trends in commercial thinking, audience and consumer research, the importance of data in business, and issues such as gender, diversity and identity in today’s media industries. You’ll learn to think differently about business and media alike, which lays the foundation for you to innovate in your second and final years. Year two Focus on the inner workings of businesses and advertising and communications practices. Choose from a range of modules in areas such as festivals, events, marketing, entrepreneurship, human resource (HR) management, law and accounting. You’ll learn online influencer and branding practices, identifying opportunities to revolutionise how media creators communicate with audiences. You’ll also learn web design skills and start to adopt business techniques to solve problems. Year three Look ahead to your life after graduation. In your final year, you’ll work beyond the borders of the University, focusing more on practical applications for your business and communication skills. Depending on your module choices, you may choose to work directly with an employer on a business challenge, create and launch a creative project such as a festival or event, or develop and pitch a business plan. You’ll also get to join The Studio, our innovation hub for creative media technology.

Assessment method

Your assessments are designed to help you build a portfolio that you can take into your career. On some modules you’ll produce digital media campaigns, podcasts and social media content, while elsewhere you’ll deliver presentations and work on group projects, computer-based simulations and business strategy reports.

How to apply

Application codes

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Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2
  • Year 3

Entry requirements

Qualification requirements

English language requirements

TestGradeAdditional details
IELTS (Academic)6IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

Student Outcomes

Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
EU £16675 Year 1
International £16675 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Business and Management and Media Communications at Bath Spa University - UCAS