University of Warwick

Degree level: Postgraduate

B2B Marketing (Taught)

Course options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

The Executive Diploma in B2B Marketing has been expertly designed for business leaders and senior managers. Study at Warwick Business School at The Shard, and learn how to make strategic recommendations with confidence. Course overview Now more than ever, there is a need for all companies to focus on their relationships with other organisations in light of the changing and challenging business context. They need to improve the use of their marketing function to increase their resilience and responsiveness along with their capacity to successfully collaborate, compete and partner with their suppliers and customers. The Warwick Executive Diploma in B2B Marketing is for senior managers and executives who are looking to enhance and develop their strategic marketing expertise, to ensure they make the successful decisions and transformations needed in this dynamic, digitalised and global landscape.

Course details

Modules

Core modules

  • Strategic Value Creation
  • Building a Customer-Centric Culture
  • Selling Value
  • Innovating to Create Value
Read the module descriptions for this course on the Warwick Business School website.

Assessment method

You will be required to complete written assessments, plus a further strategic project. All assignments are designed to be directly related to your own organisational context and challenges. In order to gain the qualification of Postgraduate Diploma awarded by the University of Warwick, you will need to attend all four taught modules, and pass the assessment in each module and your project.


Entry requirements

**Minimum requirements** Participants who will gain most from the programme may be facing strategic challenges within their organisation which need outside inputs and new thinking, and/or who wish to address areas within their own development to help them get to the next level of performance. Applications are encouraged from a wide cross-section of industry sectors, both commercial and non-profit/public sector, and business functions. Applications are welcomed from candidates who can demonstrate that their experience and responsibilities will allow them to take an active part in discussions and benefit fully from the programme. Successful applicants are expected to have at least 5 years of management experience that reflects the contribution and impact they have made as a leader in their career so far. Final admission decisions will be made by the Programme Director and Admissions Committee. **English language requirements** You can find out more about our English language requirements. This course requires the following: - Band B - IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above. All of our courses are delivered in English so, if English is not your first language, you have not graduated from an English speaking university or worked in an English speaking environment for at least two years you must demonstrate a minimum overall standard in the following recognised tests of English. The certificate will be required as evidence. **International qualifications** We welcome applications from students with other internationally recognised qualifications. For more information, please visit the international entry requirements page. **Additional requirements** There are no additional entry requirements for this course.


Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.

Provider information

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Our COVID-19 information

University of Warwick
Coventry
CV4 7AL


Clearing contact details

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Clearing

+44 (0)2476 533 544

Course Clearing information

Additional information

The Clearing hotline will open for telephone calls at 8.30am on Thursday 18 August. If you have already received your results, visit our Clearing web pages to check course availability and requirements, then discuss your options with the Admissions team via Live Chat.


Course contact details

Visit our course page
Postgraduate Admissions

024 7652 4585

B2B Marketing at University of Warwick - UCAS