International Marketing at Queen Margaret University, Edinburgh - UCAS

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Businesses with global ambition are actively looking for internationally minded marketing professionals. Available for full- or part-time study, this course will give your career an edge by teaching you valuable core marketing techniques and a broad range of business skills which you can use in different contexts and countries. You do not need to have previously studied marketing and if you’re already working you can study flexibly around your commitments. A celebrity influencer posting on Instagram… Finding and using the latest research to inform and justify decisions... The best way to promote a comedy show at the Edinburgh Fringe… The organisational structure of a multinational business… These may seem unrelated, but they are all vital tools in the skills armoury of a modern international marketing professional. Exactly why and how these tools are related – and why that is important – is just one element of the insights that you will gain on this employability-focused course. A global perspective, theoretical and practical knowledge, and transferrable business skills – if you have those in your professional marketer’s kitbag then you can expect a rewarding and stimulating career. We have designed this course to equip you with just such an international skillset. It is suitable for both those who have an undergraduate degree in business seeking to deepen their understanding of marketing and those with a degree in another discipline seeking to develop marketing and related skills. Today’s marketers must be comfortable in the traditional channels of promotion and distribution and, increasingly, digital channels. Customer engagement with social media is also a critical issue, with brand loyalty no longer simply related to marketing spend. Marketers have to understand and respond to pressures from both the external environment, which increasingly requires a global perspective, and from inside the organisation. Marketing is certainly no longer just the province of big manufacturing and service brands – it is also crucial to public sector, charity and social enterprise organisations. Marketing techniques are used not only as persuasive tools to encourage consumer purchases, but also to influence and change behaviour more generally, as for example in campaigns to promote health and fitness. By encouraging you to become critically reflective, the course will develop your knowledge of the contemporary issues affecting marketing management, while equipping you with the practical skills that are essential for developing a career in the field. During the course, as well as learning a range of key marketing skills, you will have the opportunity to engage in real-life marketing consultancy agreed between you, a client and tutors at QMU. This practical experience in a marketing context will further your learning and enable you to apply your theoretical knowledge in effective commercial action.


International Marketing (20 credits) Markets, Innovation and the International Consumer (20 credits) Marketing and Society (20 credits)/ Research Methods (20 credits) You will also take two modules from a range of options which could include subjects such as communications, digital, business management, leadership, PR, sales, international communications, and others. You will also also complete a project or a dissertation (60 credits). This offering is still subject to further validation. The modules listed are correct at time of posting (September 2019) but are subject to change. In the event that modules are changed, QMU will seek to use reasonable endeavours to ensure that there is no detrimental impact on students.

Assessment method

Teaching comprises a combination of lectures, seminars, tutorials, case studies, simulation exercises, field trips and projects, as well as an optional period of industry-based learning, culminating in either a ‘live’ project for a client or a master’s dissertation which are intended to draw together elements of the taught course. The dissertation or project will be facilitated, monitored and assessed by tutors within QMU and, where appropriate, by staff within the organisation in which it is undertaken. Assessment will take a variety of forms, including essays, reports, exams, group and individual presentations. For those seeking a more thorough theoretical understanding, a dissertation can be undertaken instead of the project.

Qualified teacher status (QTS)

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

  • Course does not award QTS

Entry requirements

Honours degree or equivalent in an appropriate discipline OR relevant work experience in marketing or allied functions Some modules may require individuals to be working in the specific area of practice and have the support of a line manager or work place mentor. Accreditation of prior learning: You may be granted exemption from studying a module or modules up to a maximum of 60 credit points, provided you can demonstrate successful achievement of all the learning outcomes.

Fees and funding

Tuition fees

Republic of Ireland £995 Module
EU £2035 Module
England £995 Module
Northern Ireland £995 Module
Scotland £995 Module
Wales £995 Module
Channel Islands £995 Module
International £2035 Module

Additional fee information

Module fees are per 20 credit module. Part-time dissertation fees are as follows: UK/Scot £1,495 International/EU/EEA £3,305 DMI Registration Fee for all: £200
International Marketing at Queen Margaret University, Edinburgh - UCAS