Do you want to learn how to create a fashion magazine, plan a digital marketing campaign, style and direct and photoshoot, or launch a brand? BA (Hons) Fashion Promotion at the University of South Wales teaches you the fundamentals of creative fashion marketing, and specialises in teaching the practical skills, knowledge and theory to enable students to create innovative, creative work through words, images and experiences. The course enables self-motivated students to develop commercial and conceptual approaches to explore a broad range of techniques in graphics, branding, trend forecasting, consumer behaviour, styling, video, photography, public relations, cultural studies, and creative marketing strategy. Modules and live briefs are developed hand in hand with expert professionals to ensure the content and teaching is on point and responds to challenges faced by the fashion industry today. Graduates have launched their careers at House of Sunny, Harper’s Bazaar, Tank Magazine, BBC Wardrobe Department, Bricks Magazine, Topshop, John Lewis and Orwell + Austin, whilst others have carved out enterprising careers as freelancers, business start-ups and with independent brands. Typical Career Paths Include; Content Creator, Fashion Marketer, Social Media Strategist, Public Relations, Fashion Stylist, Graphics / Branding, Visual Merchandising, Entrepreneur, Further Study e.g. MA, MSc.
The course is designed to take you on a progressive learning journey that begins with an introduction to the fundamentals of Fashion Promotion. During the first year, you will learn how to decipher briefs, and why good research unlocks the door to creativity. The modules are 100% coursework and blend research, theory and creative practice. This provides learners to explore their ideas from an academic platform. The second-year focusses on developing commercial awareness and professional skills through undertaking short term work placement or a live brief. The power of word and image are explored at a deeper and more complex level via two key modules: Digital Content Creation and Fashion Media PR. The final year provides an opportunity to create a body of work that reflects your chosen area of interest. Dissertations are offered in written or video formats which we believe give students a modern approach to this traditional academic requirement. The final major project focusses on your personal area of interest and expertise through a highly creative, industry-standard project which demonstrates your knowledge, skills and ability to potential employers.
Assessment is 100% coursework. There is a mixture of structured peer-assessment and group-based assessment based upon performance and self-assessment allowing reflective opportunities. The mix of assignments includes practical investigation through studio, workshop and group activities, case study investigations and follow-up investigations after industrial visits and projects. All assessments are underpinned by key theories and academic research.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
GCSEs: The University normally requires a minimum 5 GCSEs including Mathematics/Numeracy and English at Grade C or Grade 4 or above, or their equivalent, but consideration is given to individual circumstances
Please click the following link to find out more about qualification requirements for this course
Additional entry requirements
Selection for this course is based on a suitable application and attendance at an interview with successful outcome. Your interview is an opportunity for you to talk about your interests and ideas, and to find out what is so special about Fashion Promotion at USW.
We encourage you to bring either a portfolio or examples of your work (digital/physical) to your interview. If your interview is online, a link to your portfolio or work can be sent to [email protected] Your portfolio should be a maximum of 20 items which show us who you are as a thinker and as a creative. If you are currently studying creative subjects, it could be in sketchbook or images of your final work. Process is key so, anything that helps us know you better is what we want to see.
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9000||Year 1|
Additional fee information
University of South Wales
Course contact detailsVisit our course page
Enquiries and Admissions Team