By studying MSc International Marketing Management, you will explore a variety of topics related to international marketing and marketing management. You will have the chance to develop many transferable skills, which should prove useful for the workplace, such as producing a situation analysis for a client, pitching a campaign, producing and critiquing a concept map and completing simulated exercises. The course offers you the opportunity to develop your critical understanding, interpretation and application of data and the implications this has on marketing decision making and budget planning. You will investigate how marketing managers can gain insight from analysing key marketing metrics, as well as examining how measurement techniques, closely linked to marketing objectives, can be employed to understand the effectiveness of marketing activities. Business acumen will be tested through a range of innovative assessments. For example, you may be required to complete a brand manual for a client and critically examine and apply the marketing planning framework to develop both the operational and strategic focus for organisational strategy. Utilising a marketing simulation game, the course will give you the chance to construct and implement a strategic marketing plan. Additionally, you will examine consumer behaviour, which we believe is key to understanding global consumer behaviour, one of the factors that underpins many marketing activities, service provision, digital choices and policy formulation. The course’s assessment strategy also offers you the opportunity to apply for an industry-based internship* or conduct research as part of the Project module. Please note that we are unable to guarantee any internship and that such an opportunity may be subject to additional costs (e.g. travel, visas and accommodation etc.) competitive application, availability, and/or meeting any applicable visa requirements.
This course aims to provide a range of innovative, academic and authentic assessments. For example, this course includes assessments such as producing a marketing plan based on a simulated organisation, providing a real client with a marketing communications plan and campaign, a documentary video, an in-tray simulated exercise, an academic poster with viva presentation, a brand manual, a simulations analysis and a concept map with academic commentary. This course has no examinations. The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes. Assessments may include individual assignments or group work elements.
Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or a business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis. Applications from candidates with relevant experience are encouraged and will be considered on an individual basis. For more details, please contact us using our online form for UK students.
Fees and funding
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Course contact detailsVisit our course page
European and International Admissions Office
+44 024 7765 2152
UK Postgraduate Admissions Office
024 7765 4321