Course summary

Get to grips with visual design, creative thinking, typography and design history while also developing vital knowledge in leadership and professional practice, while continually refining your own professional portfolio. You'll learn about visual design, creative thinking, typography, the use of colour and composition and design history – and how to apply this knowledge through 2D and 3D design, web applications, animation and other evolving media. As well as a focus on your technical skills, you will also develop vital knowledge in leadership and professional practice – working as professionals do in a studio environment, while continually refining your own individual portfolio of work. You’ll have exclusive access to our media labs, home to the latest digital media software and hardware used in the industry today. In the Graphic Design, Art Direction and Creative Direction modules, you will learn how to create visual solutions for specific audiences for specific purposes. This is the very heart of graphic design — to first understand an audience, then present effective messages using text and imagery suitable for that audience. Taught by lecturers with a diverse range of industry experience – including digital media and graphic design, advertising, game design and web development – you will concentrate on constructing conceptual graphic design solutions that stimulate desired responses. Only then are your ideas practically applied using hardware and software. The ability to first conceptualise (and also implement) graphic design solutions are valuable skills, and this degree programme is designed to give our graduates an advantage over those with only technical abilities. Creativity lives and breathes at the University of Hull. Always has done, always will. Official Team GB partners Did you know that the University of Hull is the official University Partner of Team GB? Our united belief is that anyone, with the right opportunities ahead and a dedicated team behind, can achieve extraordinary things. This is what our partnership with Team GB is built on. Extraordinary is in you – and we’ll help you find it. What does this mean for you? It means that whether you’re studying sports science, or marketing, or logistics, or healthcare, or engineering, you’ll be able to gain invaluable experience through this unique partnership. We are working with Team GB to create opportunities for volunteering and work experience, to get involved with meet-and-greet sessions with Olympians, host on-campus talks from guest speakers and so much more. Some of our students recently helped Team GB athletes get their kit ready to compete in preparation for the Minsk 2019 European Games. It’s an extraordinary partnership, and you won’t find it anywhere else. Find out more at hull.ac.uk/teamgb