Digital Marketing at University of Portsmouth - UCAS

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Course summary

Exploring marketing. Developing your social media skills. Analysing and interpret the world around you using industry data. Imagine doing all that in the epicentre of UK business: London. Now you can, on our Digital Marketing Master's course — accredited by the Chartered Institute of Marketing (CIM). At our brand-new Waltham Forest campus, you'll train in all aspects of business and marketing, regardless of your background or experience. Use our flexible, technology-enhanced learning spaces to discover marketing concepts and theories, and choose specific marketing topics to specialise in. You’ll also explore other topics shaping the digital sphere, including big data, customer experience, social media marketing, brand identity and reputation, and marketing ethics and sustainability. Through case studies, simulations, and business projects, you can apply your knowledge to real-world situations and industry problems. You'll use the same professional data sources top marketing agencies and organisations use, such as Mintel, Statista, MarketLine, Euromonitor's Passport, and WARC (World Advertising Research Centre). With many opportunities to put your knowledge, theory, and skills to industry practice, you'll graduate from this Master's with a powerful boost to your marketing career, in whatever area you choose. Course highlights

  • Take part in live client projects with local businesses to apply your knowledge to the real-world challenges industries face
  • Hear from industry practitioners via guest lecturers to gain insight into current industry practice and issues
  • Network with industry professionals and meet business leaders through regular presentations and local business community networking events
  • Get exclusive access to valuable business management databases and information sources
  • Gain optional qualifications, such as CIM Level 6 Professional Diploma in Marketing or Professional Digital Marketing
Careers and opportunities With digital technologies transforming how we communicate, almost every industry is investing in digital marketing. According to a January 2022 survey by Statista, digital marketing spending in for-profit companies is expected to increase by 29% by early 2023. This increased investment increases the demand for digital marketing in the workplace and creates more opportunities for digital marketers to work across different sectors. Digital marketers must adapt to an ever-changing world with ever-changing consumer needs, so need the initiative to find fresh, unconventional solutions to tomorrow’s industry challenges. You'll graduate from this Digital Marketing Master's course with strong creative and digital skills, comprehensive marketing knowledge, and business awareness, all of which set digital marketers apart from their peers and are highly valued assets in many industry sectors, including:
  • E-commerce
  • Marketing
  • Advertising
  • Social media


  • Essentials of Marketing - 15 credits
  • Contemporary Issues in Marketing - 15 credits
  • Consumer Insight and Analytics - 15 credits
  • Social Media Marketing - 15 credits
  • Digital Marketing Strategy - 15 credits
  • User Experience - 15 credits
  • The Collaborative Marketing Project - 30 credits
  • Independent Marketing Research Project - 60 credits
Changes to course content We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies. Therefore, some course content may change over time to reflect changes in the discipline or industry. If a module doesn't run, we'll let you know as soon as possible and help you choose an alternative module.

Entry requirements

A second-class honours degree in any subject, or a masters degree in any subject. Exceptionally, equivalent professional experience and/or qualifications will be considered.

English language requirements

TestGradeAdditional details
IELTS (Academic)English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.
Cambridge English AdvancedCambridge English: Advanced (CAE) and Proficiency (CPE) (taken after January 2015) An overall score of 176 with no component score less than 169.
Cambridge English ProficiencyCambridge English: Advanced (CAE) and Proficiency (CPE) (taken after January 2015) An overall score of 176 with no component score less than 169.
TOEFL (iBT)91 with a minimum of 20 in Reading, 19 in Listening, 21 in Speaking and 20 in Writing.
PTE AcademicAn overall score of 61 with a minimum of 54 in each skill.

Fees and funding

Tuition fees

EU £20800 Year 1
England £12000 Year 1
Northern Ireland £12000 Year 1
Scotland £12000 Year 1
Wales £12000 Year 1
Channel Islands £12000 Year 1
Republic of Ireland £12000 Year 1
International £20800 Year 1

Additional fee information

Fees are accurate at the time of publishing and are subject to change at any time without notice. Fees may also go up in later years, in line with inflation.
Digital Marketing at University of Portsmouth - UCAS