Course summary

Exploring marketing. Developing your social media skills. Analysing and interpret the world around you using industry data. Imagine doing all that in the epicentre of UK business: London. Now you can, on our Digital Marketing Master's course — accredited by the Chartered Institute of Marketing (CIM). At our brand-new Waltham Forest campus, you'll train in all aspects of business and marketing, regardless of your background or experience. Use our flexible, technology-enhanced learning spaces to discover marketing concepts and theories, and choose specific marketing topics to specialise in. You’ll also explore other topics shaping the digital sphere, including big data, customer experience, social media marketing, brand identity and reputation, and marketing ethics and sustainability. Through case studies, simulations, and business projects, you can apply your knowledge to real-world situations and industry problems. You'll use the same professional data sources top marketing agencies and organisations use, such as Mintel, Statista, MarketLine, Euromonitor's Passport, and WARC (World Advertising Research Centre). With many opportunities to put your knowledge, theory, and skills to industry practice, you'll graduate from this Master's with a powerful boost to your marketing career, in whatever area you choose. Course highlights

• Take part in live client projects with local businesses to apply your knowledge to the real-world challenges industries face

• Hear from industry practitioners via guest lecturers to gain insight into current industry practice and issues

• Network with industry professionals and meet business leaders through regular presentations and local business community networking events

• Get exclusive access to valuable business management databases and information sources

• Gain optional qualifications, such as CIM Level 6 Professional Diploma in Marketing or Professional Digital Marketing

• E-commerce

• Marketing

• Advertising

• Social media