Course summary
This Masters degree enables you to develop a career in strategic marketing, particularly in the global business environment. You’ll learn to appreciate modern developments in marketing management theory and practice, exploring essential areas including global marketing, marketing strategy and marketing research. You’ll also examine key topics such as global and digital services, cross-cultural consumer psychology and global distribution and supply chains. The course has a practical focus, allowing you to develop professional skills through practical assignments and case studies examining genuine business scenarios. Our academics are specialists in their field with extensive teaching, research and consultancy experience of international standing. This globally recognised course will provide you with cross-cultural experience and the skills required to work in the worldwide business environment.
Assessment method
Assessment methods emphasise not just knowledge, but essential skills development too. This may include formal exams, group projects, reports, computer simulation exercises, essays and written assignments, group and individual presentations and reflective logs. This diversity enables you to develop a broad range of skills as preparation for professional life.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
Entry requirements
A bachelor degree with a 2:1 (hons) in any subject. This course is primarily aimed at students with a general business or non-business background; however, we do not restrict entry for those who have previously studied marketing. Visit our website for full entry requirements, including the alternative qualifications we accept.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
Fees are listed on our website: http://www.leeds.ac.uk/mastersfees
Sponsorship information
There are a number of part fee scholarships available for UK, EU and international students https://business.leeds.ac.uk/directory/lubs-scholarships
Provider information
University of Leeds
Woodhouse Lane
Leeds
LS2 9JT