Pathways Our Sport Business Management programme gives you the opportunity to choose your specialism for your future career after your experience of the core curriculum in year one. Rather than having to make your big career decision before you join us, we introduce you to various specialisms and offer you the flexibility to choose the pathway which leads to your chosen career. These pathways are also offered as four-year programmes, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate programme. Sport Business Management Pathway If you are looking to kickstart your professional journey in sport, then this Sport Business Management degree provides the perfect opportunity to explore the worlds of sport and business, with the added benefit of gaining a Chartered Management Institute (CMI) degree. You will develop organisational leadership, finance and strategy knowledge, plus an in-depth understanding of key areas of the sports industry such as sport facility operations, events, marketing and the media. Sport Business Management and Marketing Pathway Delve into the exciting and dynamic world of sports marketing with our hands-on Chartered Institute of Marketing (CIM) and the Institute of Digital Marketing (IDM) accredited degree. From broadcasting, commerce and brand relationships you’ll develop a solid foundation of marketing principles and combine this with an in-depth look at the sports industry and gain the core marketing skills needed to make your mark. Why study at Buckinghamshire New University? Our industry experienced academics work to ensure that the course is delivered in a way that will help you develop personal enterprise, an innovative and curious nature, and entrepreneurial capabilities. We strive to give you opportunities to learn inside and outside of the lecture theatre. You will gain real world experience through working with companies on live projects, which will prepare you to step confidently into your future career and allow you to make valuable industry connections. For over 15 years BNU has been a leader in developing sport-related degrees and we are proud of our first-class reputation with industry groups. By studying with us you will be able to benefit from our connections and partnerships with public and private sector sport organisations. We are passionate about ensuring you are fully prepared to make your mark once you graduate. It is not just about learning in the lecture theatre, we believe there is no substitute for practical, industry experience. There is plenty of opportunity to jump right in thanks to our strong relationships with the National Sports Centre at Bisham Abbey, Stoke Mandeville Hospital (the birthplace of the Paralympics), pro basketball team - London United, and Reading Ladies Football Club. We are especially proud to be one of the only universities in the UK to focus on disability sport, an area of increasing performance. We are proud that our courses are industry accredited by professional bodies, the Chartered Management Institute (CMI), the Chartered Institute of Marketing (CIM) and the Institute of Digital Marketing (IDM). Graduating with an accredited degree provides you with a qualification that is recognised nationally and internationally, opening doors for you and giving you a competitive advantage. Opportunity modules are a key part of the BNU curriculum. You’ll choose modules from a broad selection in areas such as sustainability, entrepreneurship, creativity, digital skills, personal growth, civic engagement, health & wellbeing and employment. Opportunity modules are designed to enable you to develop outside the traditional boundaries of your discipline and help you to further stand out from the crowd to future employers.
Sport Business Management Pathway Foundation Year Core Modules Preparing for Success: Knowledge and Creativity Preparing for Success: Self Development and Responsibility Introduction to Business Studies Inquiry Based Learning Year one Core modules People Management and Employment Skills Global Business and Sustainability Introduction to Data and Analytics Introduction to Financial Decision Making Principles of Marketing Opportunity Modules 2 x 10 credit Level 4 Opportunity modules Year two Core modules Consultancy in Practice Sport Business Management Sport Operations and Event Management Research Methods Optional modules Inclusive Practice in Sport and Physical Activity Project Management and Sustainable Operations Opportunity Modules 2 x 10 credit Level 5 Opportunity modules Year three Core modules Sustainable Strategic Agility and Innovation Field Immersion and Leadership for Career Development International Marketing Sport Enterprise and Leadership Independent Professional Project Sport Business Management and Marketing Pathway Foundation Year Core Modules Preparing for Success: Knowledge and Creativity Preparing for Success: Self Development and Responsibility Introduction to Business Studies Inquiry Based Learning Year one Core modules People Management and Employment Skills Global Business and Sustainability Introduction to Data and Analytics Introduction to Financial Decision Making Principles of Marketing Opportunity Modules 2 x 10 credit Level 4 Opportunity modules Year two Core modules Sport Operations and Event Management Sport Marketing and Media Communications Research Methods Consultancy in Practice Optional modules Customer Experience Strategic Marketing Opportunity Modules 2 x 10 credit Level 5 Opportunity modules **Year three* Core modules Consumer Brand Relationship International Marketing Sport Enterprise and Leadership Integrated Marketing Communications (IMC) Strategy and Corporate Communications Independent Professional Project
The teaching team fosters an interactive and student-focused teaching style where we blend lectures, workshops, group work, independent study, case studies, live briefs and guest speakers to enhance the learning experience. We aim to provide you with a balance of industry knowledge and experience as well as the underpinning academic theory, meaning you will have important transferable skills making you into a culturally aware, prepared and confident graduate. Our assessments reflect our employer-led course philosophy, they are real world centric with live briefs from businesses and cases that challenge students to produce a tangible result and not simply demonstrate knowledge of a subject. We set a variety of assessments across the three years of the degree including: coursework, reports, essays, presentations and projects.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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- Buckinghamshire New University
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Points of entry
The following entry points are available for this course:
For information about applying to Buckinghamshire New University as an International applicant, please visit https://www.bucks.ac.uk/study/international
Applicants who do not meet the minimum requirements for the 3-year undergraduate programme, or those who do not feel fully prepared for a Level 4 course, will be considered for the 4-year programme including a Foundation Year.
Please click the following link to find out more about qualification requirements for this course
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Channel Islands||£9250||Year 1|
|Republic of Ireland||£9250||Year 1|
|Northern Ireland||£9250||Year 1|
Additional fee information
Buckinghamshire New University offers a range of bursaries and scholarships. For more information, please visit https://www.bucks.ac.uk/study/fees-and-funding/financial-support-bursaries-and-scholarships