Course summary

Understand the key concepts in modern marketing Prepare for your career in marketing Our Chartered Institute of Marketing (CIM) accredited BA (Hons) Marketing course combines academic theory with commercial application giving insight into the role marketing plays in growing organisations and audiences, whilst teaching the practical skills needed for career success. Work with real-world clients With a strong emphasis on preparing our students for contemporary marketing roles we offer the opportunity to work with clients and apply your skills and knowledge to real-life scenarios. Explore the fundamental aspects of contemporary marketing You will explore the psychology of consumer behaviour, learn how to create and manage a successful brand and design creative campaigns. With modules covering innovation in digital marketing and the use of social media, our graduates are well prepared for a career in the modern marketing environment. Students will finish their degree with an in-depth understanding of global strategic marketing ready to pursue a career in any industry that they choose. Accreditation Our BA (Hons) Marketing degree is accredited by the Chartered Institute of Marketing (CIM). This means you can earn a professionally recognised qualification alongside your degree and be exempt from some CIM module exams on the Certificate in Professional Marketing. On this course you will: Complete live projects with real clients and organisations. Learn from industry experienced lecturers and guest speakers. Complete a 20-week part-time placement within an organisation, gaining vital work experience in a marketing role. Develop a range of valuable intellectual and practical skills essential to success in a modern marketing environment. Have the option to complete a 1-year placement either in the UK or abroad.