The BA (Hons) in Marketing is an exciting, CIM accredited degree which is continually reviewed, to reflect emergent themes such as disruptive technologies and to reflect changing graduate needs in areas of design, digital skills and creativity. Starting with an underpinning of the modern marketing mix (MMM) in the first year, with assessment based on real life marketing problems, you will continue your studies with modules investigating the psychology of consumer behaviour and the contemporary world of branding, before analysing the components of digital marketing campaigns and specialising in areas of luxury marketing. Opportunities to study Photoshop, InDesign, video editing and Google Analytics are embedded within the module content. You will also have the option to gain the CIM Certificate in Marketing in your 2nd or final years. To enhance employability skills, the marketing learning is complemented with options to study in key business areas such as human resources, accounts, law, research skills and operations, or project, management. In the final year, modules in global marketing and agency life, are studied alongside a consultancy project, prior to undertaking a marketing internship for 10 weeks or 2 optional taught modules. (or you can opt to study marketing communications alongside a traditional management project.) This subject can also be combined with other subjects to create a joint degree: Business Studies, Event Management, Human Resource Management, International English Studies, Software Development for Business and Tourism Management.
Year one of the marketing degree is a broad business programme giving you a robust underpinning of key business areas before progressing to years two and three and more focused modules in marketing. Specialist marketing modules include: brands & branding, consumer behaviour, digital campaign planning, marketing communications, luxury branding, strategic marketing, agency life & global marketing.
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
The University welcomes mature applicants who may not have the standard entry requirements listed here. As an alternative, a 'non-standard entry portfolio' may be set for the applicant to complete in order to demonstrate their readiness for higher education.
English language requirements
The standard entry requirement for this programme is IELTS 6.0 with no element lower than 5.5. However, you can begin your 3-year degree programme with IELTS 5.5. Our International Route allows you to take 4 credit-bearing modules in International English Studies (IES) as part of your first year studies. This means you study 4 modules in your chosen subject and 4 in International English. The IES Modules allow you to focus on personal language development and your use of English as an academic language. Then, at the end of your first year, you’ll have all the necessary language skills to transfer to full study of your main subject. If you have an IELTS score under 5.5 you can still begin a 3-year degree programme with us. In this case we provide a 5 or 10 week intensive Presessional Programme in English language and academic skills. For the 10 week Programme you’ll need IELTS 4.5, and IELTS 5.0 for the 5 week Programme.
Further details of our international entry requirements can be found on our website.
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
|Channel Islands||£9250||Year 1|
|Northern Ireland||£9250||Year 1|