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Course summary

Why Digital Marketing? Digital, mobile and social media are changing the world and this course gives you the chance to be at the forefront of these exciting developments. Our Digital Marketing degree is designedto give you expert knowledge in relation to data analytics, alongside practical skills to manage and implement marketing campaigns via digital, mobile and social media. This course prepares you with the requisite knowledge, skills and experience to create, analyse and manage data driven initiatives as well as associated business processes to facilitate decision making. You’ll gain an Institute of Data and Marketing (IDM) accredited degree and the chance to apply for a placement working for well-known companies such as Huddersfield Town, The Baby Room and Freeman Gratton Holdings. How will you learn? You’ll learn through practical application and delivered lectures, workshops, seminars and group work sessions.

  • The digital marketing course is designed to develop your professional skills in terms of data analytics, alongside practical skills to manage and implement marketing campaigns through digital channels.
  • At Huddersfield we always aim to innovate. Innovation is at the heart of the Digital and Social Media Marketing course. By keeping things fresh and up-to-the-minute, the course is designed to give you the opportunity to get a great head start in a marketing career.
  • You could find out how social media can be used as a marketing platform by businesses worldwide. You could also explore new technologies like augmented reality and artificial intelligence and learn how to manage and implement digital marketing campaigns.
  • In your third year you have the option of going on placement working for an organisation and gaining an opportunity to apply and develop your professional skills.
What subjects will you cover? You’ll explore subjects such as Digital Marketing in the Contemporary World, Social Media Marketing, Digital Campaigns and Communications, Data Analytics and Creating Value. Professional links and accreditation: This course is accredited by the Institute of Data and Marketing ( Chartered Institute of Marketing (CIM - Our links with the CIM, the key professional organisation for the marketing industry, give students access to a range of marketing industry events and guest speakers. The marketing course is accredited to The CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications. This accreditation is reviewed on a regular basis.


Year 1 Core modules: ASPIRE 1 Digital Marketing in the Contemporary World Principles of Marketing Understanding Business Analytics Creative Marketing Communications Understanding Global Dynamics Year 2 Core modules: ASPIRE 2 Social Media Marketing Consumers and Consumption Data Visualisation Developing Creative Marketing Content Business Research Skills Year 3 - optional placement year Final year Core modules: ASPIRE 3 Digital Campaigns and Communications Creative Consultancy Project Data Analytics and Creating Value Option modules: Choose either: Management Dissertation Or, Choose two from a list which may include: Global Events and Festivals International Marketing Marketing for Small Business

Assessment method

Study and assessments will be based on your choice of modules. Your module specification/course handbook will provide full details of the assessment criteria applying to your course.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Institute of Data and Marketing
  • Chartered Institute of Marketing

How to apply

Application codes

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Points of entry

The following entry points are available for this course:

  • Year 1

This course may be available at alternative locations, please check if other course options are available

Entry requirements

Qualification requirements

Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.

Please click the following link to find out more about qualification requirements for this course

English language requirements

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.

Read more about the University’s entry requirements for students outside of the UK on our 'Where are you from?' information pages.

Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

Republic of Ireland £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
EU £15000 Year 1
International £15000 Year 1

Additional fee information

Tuition fees will cover the cost of your study at the University as well as charges for registration, tuition, supervision and examinations. For more information about funding, fees and finance for UK students, including what your tuition fee covers, please see Fees and finance ( If you are an EU or International student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available ( Please email the Student Finance Office ([email protected]) or call 01484 472210 for more information about fees and finance.

Sponsorship information

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Digital Marketing at University of Huddersfield - UCAS