UCFB

Degree level: Undergraduate
Awarded by: University of East London

Stadium & Events Management

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Course summary

The global sport events market is worth billions of pounds, with the industry expected to continue its steady growth in the years to come. Stadiums represent major capital investment for many professional sport organisations and their utilisation presents both financial opportunities as well as challenges. Over 30 stadiums have been built in the UK in the past 30 years. Trends of the industry have shifted their purpose from single use to multipurpose, accommodating a wide variety of activities – inside and outside of sport. Being used for around 35 days per year for their core sport activity means that securing the use of the venue for the remaining approximately 330 days of the year is a key challenge. Many Olympic stadiums and venues throughout the years can be given as examples of becoming so called ‘white elephants’ – Atlanta 1996 and Athens 2004 to name a few. There are stadiums however, which could be given as ‘best in class’ examples, setting strategies to be studied and transferred, and standards to be followed. Wembley Stadium’s event calendar combines domestic and international football with concerts featuring acts such as AC/DC, Coldplay and Beyonce, in addition to hosting motorsports, boxing, NFL and rugby events. You will be introduced to key areas of stadium and events management, and gain an understanding of planning, operations and logistics, among other essential areas, to the delivery of successful major sport events. Contributing to the development of important stadium and events management knowledge are interlinked components including marketing, contract negotiation, stakeholder management, leadership and volunteer management. The degree will provide an insight into the managerial and business facets of delivering a safe and customer focused event experience. This includes exploring various event operations and their impact upon delivering a successful and profitable event, whilst understanding the implications of the legalities and regulations. Areas to consider range from liaising with the police on a match day to building relationships with stakeholders such as local authority and transport officials. You will learn about the importance of event legacies and impact, as well as other key areas such as sustainability. The degree is designed to provide an understanding of developing a compelling visitor experience in a safe event environment, to analyse the various stakeholders associated with an event, and understand operational, logistical and marketing planning and the financial underpinnings needed to ensure income streams from a number of sources.

Course details

Modules

Year 1: Introduction to Stadium Management; Introduction to Events Management; Industry Competencies (Mental Wealth); Introduction to Football Finance; Introduction to Marketing; Introduction to Human Resources in the Events Industry. Year 2: Facility Management and Stadium Utilisation; Theory of Digital Marketing: Industry Readiness (Mental Wealth); Negotiation and Winning Contracts; Stadium and Events Organisation; Research Methods. Year 3: Event Leadership and Management; Strategic Event Delivery; Industry Engagement (Mental Wealth); Contemporary Issues in International Events Management; Professional Project.


How to apply

Application codes

Course code:
SEM1
Institution code:
U10
Campus name:
UCFB Wembley
Campus code:
W

Points of entry

The following entry points are available for this course:

  • Year 1

International applicants

Our access to an International Licence is currently being reviewed. This means we are unable to accept applications for anyone who requires a student visa to study in the UK as we cannot issue Confirmation of Acceptance for Studies (CAS). If you are still unsure whether you would need a visa to study in the UK, or for more information, please contact [email protected]

Entry requirements

Qualification requirements

Additional entry requirements

Interview

Applicants who do not meet the programme's minimum entry requirements may be asked to attend an interview and assessment at a UCFB campus.


English language requirements

TestGradeAdditional details
IELTS (Academic)6A minimum of 5.5 required in each specific band.

Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

Channel Islands £9250 Year 1
EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.

Provider information

Visit our website

UCFB
University Campus of Football Business,
Wembley Stadium
Brent
HA9 0WS


Clearing contact details

Complete our Clearing form and we’ll be in touch!
Clearing hotline

0333 016 1244

Course Clearing information

Additional information

0900-1700 weekdays from Tuesday 5th July to Wednesday 10th August 0800-2000 Thursday 18th August 0800-1900 Friday 19th August 1000-1500 Saturday 20th August 0830-1700 Monday 22nd August to Friday 20th August, Tuesday 30th August to Friday 2nd September, Monday 5th September to Friday 9th September and Monday 12th September to Friday 16th September


Course contact details

Visit our course page
Stadium & Events Management at UCFB - UCAS