Course summary

The advertising environment has changed exponentially over the past two decades. Habitual ways of thinking are now increasingly challenged when communicating core messages for brands, products, services and causes. Pivotal to solving the communication problems of the future is originality through the use of content, connectivity, influence and strategy. Central to the MA Advertising pathway is media-neutral ideation and interdisciplinary innovation. These are informed and supported by incisive strategic thinking arrived at through thorough research. This course will inspire and support the student to take a bold, media-neutral approach in the creation of compelling messages, realised through the application of refined craft skills. On completion, this postgraduate degree will position the student's expertise at the forefront of contemporary communications industry practice.

Course details