Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

OVERVIEW Football is not just a game. From sponsorship, marketing and finance to education and leadership, it is a hugely diverse sport and industry offering a wide array of employment opportunities far beyond the most visible roles of playing or coaching. On our Football Business Management foundation degree, you’ll work with clubs and organisations to gain understanding and knowledge of management and leadership within football, preparing you for a varied and exciting career. From men’s and women’s clubs to youth and para squads, football offers a vast variety of roles, including playing a vital part in developing communities. You will be based at a partner club and your course will feature a combination of classroom-based activities and unique opportunities working on live projects in the club environment. The course will help you gain an in-depth understanding of the business of football, working with a range of people and boosting your CV with real-world experience in a stadium environment. Placements and industry guest speakers are embedded into each year of the course to expose you to wider industry experience and input from experts. You will also have the chance to take football coaching awards and other industry qualifications to support your first steps towards your chosen career.

  • This course is delivered in partnership with Birmingham City FC Community Trust and Shrewsbury Town In The Community
  • Practical application – Take on live projects and practical assessments working at our partner football clubs, as well as having access to our outstanding sports facilities on campus
  • Live study environment – Based at your partner club, you can learn from industry experts while being immersed in the club environment, as well as having use of our University facilities
  • Enrichment – Take a range of additional qualifications alongside your degree, including FA Level 1 and 2, FA First Aid, FA Safeguarding, FA Basic Referee Training Course, Level 2 Gym Instructor and Level 3 Personal Training
FACILITIES You will be based at one of our partner football clubs, studying directly with them within a stadium environment. For more information on our partner clubs, see under 'Assessment Method' below. Students on our sports courses have access to a wide range of excellent facilities at University College Birmingham. Our Human Performance Centre features the latest equipment including a 35m sprint track, eight lifting platforms, an anti-gravity treadmill and much more. Our sports clinics on campus are open to the public, enabling students to put training into practice treating and assessing patients. We also share the impressive £3m Avery Fields complex with Bournville RFC, offering an all-weather pitch, two grass pitches and a clubhouse with function room and modern changing facilities. ACCREDITATIONS AND PARTNERSHIPS We are a higher education partner of the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA). PLACEMENTS Work placement is integral to both the experience and assessment of our foundation degree. You will be required to participate in various community and club-based projects to achieve specific module assessments in a live environment, as well as to enhance your CV. CAREERS AND PROGRESSION Examples of careers you could pursue following this course:
  • Digital content manager
  • Fan support/liaison manager
  • Social media manager
  • Commercial director
You could also progress onto the final year of a full BA (Hons) degree, such as our Sports Management degree course at University College Birmingham.
  • Please refer to our website for the latest updates to this course



  • Coaching for Performance and Management
  • Brand U
  • Finance and Economics of Football
  • Football and Contemporary Issues
  • The Global Football Industry
  • Digital Media and Marketing for Football
  • Investigative Football Journalism
- Managing and Leading People in Football

Assessment method

Note: Indicative information only. Actual timetables and assessment regimes will be issued at your induction. Please be aware that methods of delivery for this course may be altered due to the ongoing Covid-19 pandemic – for the most up-to-date information, please refer to our website: WHERE YOU WILL STUDY – OUR PARTNER FOOTBALL CLUBS For our Football Business Management course, you will be based at one of our partner football clubs, studying directly with them within a stadium environment: Birmingham City FC Community Trust

  • Student Experience – Work placements are vital for gaining real-life experience and for building your confidence and skills before you finish your course – and they may even lead to a job when you graduate. Here at BCFC CT, you will be given the opportunity to gain work placement experience with both the club's and trust's digital marketing team and media team, as well as the Community Trust management looking at business management and finances. You will have the opportunity to work with new projects which need to be created and promoted for the business but also the football programme.
  • Teaching and Learning Facilities – Work placement is integral to both the experience and assessment of our Football Business Management FdA. You will be required to participate in various community and club-based projects to achieve specific module assessments in a live environment, as well as to enhance your CV. And because of this, we want to provide the best real life business work experience possible which will help promote your skill set both practically and theoretically to the next level.
Shrewsbury Town in the Community
  • Student Experience – Students who study at Shrewsbury Town in the Community are treated like a member of staff. They are immersed in the different programmes that are delivered across the county as well as working closely with the management and marketing teams at Shrewsbury Town in the Community and Shrewsbury Town Football Club. As well as getting an STITC staff uniform, students who join us will be able to access our in-house training courses, talks from guest speakers, tickets to STFC home games and get the opportunity for paid work alongside their studies. We organise events throughout the year to give the students opportunities to socialise away from the classroom.
  • Teaching and Learning Facilities – Students will be based at Shrewsbury Town Football Club where they will complete their studies in one of the executive suites at the Football Club, the Reech Community Hub and the Mercedes Benz Football Hub. All of these rooms will be equipped with up to date resources and IT equipment needed to complete your academic work. There are also quiet breakout areas where students can work with fewer distractions. Away from teaching and learning, students will be able to access our brand new state-of-the-art 4G artificial pitch for enrichment activities.
TEACHING As this course is integrated with partner clubs, delivery is primarily on site at each club, but provided and moderated by University College Birmingham. You will be supported throughout by qualified mentors and teaching staff on site, as well as all of the usual facilities and support via the University. However, you will be primarily based at the football clubs and must consider your travel/accommodation arrangements accordingly. Example of a typical teaching week (up to 12 contact hours):
  • Smaller group teaching – 4 hours
  • On-site live project work/applied learning – 6 hours
  • Tutorials – 2 hours
You will also need to commit around 20 hours per week for individual study time. ASSESSMENT Estimated breakdown of assessment for this course:
  • Coursework – 55%
  • Practical assessment – 40%
  • Written examinations – 5%
Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024.

How to apply

Application codes

Course code:
Institution code:
Campus name:
University College Birmingham
Campus code:

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Non-tariff: Non-UCAS Tariff based Level 3 qualifications are also considered for entry please contact [email protected] to check your eligibility. Work-based: We also give equal consideration to applicants who are currently in work and wish to apply to UCB. To apply, you must have a minimum of 3 years’ relevant work experience, demonstrating management or supervisory duties. Your application must also include a reference from your line manager supporting your entry to higher education. For further details please contact Admissions. Students who are studying a mixture of qualifications will receive an offer that will be inclusive of all Level 3 qualifications.

Additional entry requirements


- For those making it through the initial selection process, you will be invited to participate in an online interview with the partner club you have selected as your preference. Our admissions team will ask you to select your preferred football club after submission of your application to UCB. The interview will consist of a presentation from our partner club and an individual interview, this will give you the opportunity to ask and understand all aspects of your Football Business Management degree course. After your interview, all evidence from the above selection procedures will be considered and successful applicants will receive an offer from UCB.

English language requirements

TestGradeAdditional details
Cambridge English AdvancedLevel B2BA/BSc - Minimum 170 with no less than 160 in any skill FdA/FdSc - Minimum 160 with no less than 150 in any skill
IELTS (Academic)BA/BSc - Overall score of 6.0 with no less than 5.5 in each component FdA/FdSc - Overall score of 5.5 with no less than 5.0 in each component
Institution's Own TestBA/BSc - Overall score of B2 with no less than B2- in in each component FdA/FdSc - Overall score of B2- with no less than B1+ in in each component

To apply for all undergraduate degrees, if your first language is not English, you will need to sit an approved test in English.

UCB English Language Requirements

Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

Republic of Ireland £9250 Year 1
EU £13500 Year 1
International £13500 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Additional fee information

UK: If you are a UK student enrolling on a Foundation Degree or a BA/BSc at University College Birmingham in 2021/22, your fee for this academic year will be £9,250. A half year tuition fee is £4625. This is a yearly fee, and will increase with inflation in subsequent years (in line with the government’s permitted rise). If you are an English student studying your first higher education qualification, you can apply for a tuition fee loan from the Student Loans Company. You will not start repaying this loan until you leave the course and are earning over £25,000 a year. If you live in Scotland, Wales or Northern Ireland, you should apply to Student Finance Wales, Student Finance Northern Ireland, or SAAS. The loans and grants available to you will differ from those available from Student Finance England. UCB does not charge for 24 or 48 week placements. More information about UK Fees please go to our website here - EU and International: More information about International Fees please go to our website here -
Football Business Management at University College Birmingham - UCAS