Course summary

Marketing is essential for all organisations. It is the management function designed to influence demand for an organisation’s products and services and spans strategic and tactical spheres. It is so much more than advertising or social media. As a marketer you may be involved in roles as diverse as product development, campaign management, marketing research, pricing decisions and digital communications and analysis, and are likely to be the person responsible for recognising and responding to customers’ needs and wants often in innovative ways. Understanding what customers value and responding to it is at the heart of marketing. Marketing is a fun, dynamic, competitive environment to work in involving analysis and creative problem solving. Our is a practice-oriented Marketing course designed to meet the needs of fast-paced marketing careers across all organisational sectors and will ensure that your skills and competencies are right up to date when you enter the job market. The partnership with the Chartered Institute of Marketing (CIM) and the Market Research Society (MRS) means you can graduate with a MRS Certificate in Marketing and Social Research, a CIM Certificate in Professional Marketing, a CIM Certificate in Professional Digital Marketing and a CIM Diploma in Professional Marketing. Plus, you can gain up to four Google Academy qualifications. These qualifications are built into the course at no additional cost. These additional professional qualifications will give you an edge in the jobs market, ensuring that you have the industry relevant skills, knowledge and theory employers are looking for: they represent the level of professional qualification that would normally only be seen in someone with five to ten years professional experience. This course recognises the importance of professional, practical experience. It can ideally be studied over four years, which includes a placement year in industry, or over three years. We strongly recommend that applicants consider the four-year sandwich route as this is shown to provide many tangible benefits to graduates. Either way this course offers all students the opportunity to gain vital industry experiences, for example via internships, volunteering and work experience, or opportunities to travel overseas to study abroad in one of our partner universities with our unique opportunities scheme. Nottingham Business School is accredited by EQUIS and AACSB and ranked Top 20 in the UK for Marketing and Public Relations according to the Guardian University Guide 2024. We are one of only nine UK business schools recognised as a PRME Champion, and held up as an exemplar by the United Nations Principles of Responsible Management Education (PRME). NBS is also recognised by the Small Business Charter, as we play an effective role in supporting small businesses, local economies and student entrepreneurship.