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Course summary

Get ready for an exciting international tourism marketing career and gain a dual degree from the UK and France. This Dual Degree programme presents you with an opportunity to experience learning and teaching activities in two Universities in Edinburgh (UK) and Nice (France), resulting in a unique and extremely rewarding experience. Upon the completion of the programme, you will be awarded two degrees: MSc International Marketing with Tourism from Edinburgh Napier University and Le diplôme de Formation Supérieure au Management Spécialisation (International Marketing with Tourism) from IPAG Business School. The Dual Degree programme provides an academically robust and professionally useful Master’s programme which will equip you with the knowledge and intellectual capabilities to successfully commence or develop a career in international marketing within the tourism sector. The modules in this programme have been carefully selected to prepare you to work in international tourism organisations and understand the day-to-day practice of international marketing in the tourism context. The experience of living and studying in two countries with different cultures, customs and environments will not only kick-start your career in international tourism marketing but also prepare you for working within international tourism organisations. You will meet and work with students from different parts of the world, and subsequently, you will have an opportunity to develop your own international network.


This is a one year full-time course starting in September and is split up into three trimesters. In Trimester 1 (Sept-Dec) you will study three modules: Principles and Practices of Marketing, Intercultural Business Communication, and Tourism Concepts and Issues In Trimester 2 (Jan-April) you will study four modules: Research Methods, Strategic Brand Management, Digital Marketing Strategy, and Case Studies in International Tourism In Trimester 3 (May--August) you will complete a Dissertation.

Assessment method


Entry requirements

The entry requirement for this course is a Bachelors (Honours) degree at a 2.2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider lesser qualifications if you have sufficient professional work experience within the industry.

English language requirements

TestGradeAdditional details
IELTS (Academic)6IELTS 6.0 overall with no component below 5.5.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

For Tuition Fee information please visit the specific course page on our website -
International Marketing with Tourism (Dual Degree) at Edinburgh Napier University - UCAS