BA (Hons) Sports Media and Communication is an exciting and engaging programme of study which will allow you to create engaging media content for a variety of purposes. Do you aspire to work within the promotion, marketing and communication fields within the sports sector and associated industries (apparel, lifestyle and fitness brands)? If so, this course is dedicated to the study of the professional communication industries and how you can analyse and produce engaging content to fulfil a specific purpose. We live in an ever-changing, media-saturated world. From advertisements to political messages, marketing schemes to cultural critiques and scholarship, every day, we produce and consume hundreds – sometimes thousands – of messages. Together these messages shape our understanding of ourselves, manipulate our understanding and relationships with others, and make sense of everyday events and experiences. In a world dominated by filter bubbles and echo chambers, it is now more important than ever to understand how the media works and how it can influence us and others. The world’s leading sports brands and teams need communications professionals to help communicate their key messages, increasingly through digital media and this course will prepare you to analyse and respond to a professional brief. This programme will give you the key creative skills and practical expertise to plan, create and reflect on the digital communications that are the lifeblood of contemporary society. Your UA92 degree goes far beyond the traditional academic experience. UA92 provides you with more than just a degree, we aim to prepare you for life. Through the course you will study a series of subject modules but will also undertake our credit bearing character and personal development curriculum modules, based on an industry set brief, which will help you to situate your subject knowledge and personal skills in industry. Our ambition is to take you on a personal development journey. It’s about discovering just how much you’re capable of and graduating a better version of you. From leadership to resilience and effective team working, it’s all covered by our Character and Personal Development curriculum.
Our industry-led approach means our leading partner organisations are integral to the UA92 experience; co-developing course curriculums and providing unique experiences for our students. Each academic year is split into 6 blocks, of which you will study for 4. In each block you will study just 1 subject module, allowing you to focus your learning. You’ll study topics in-depth, often working in small groups with academic experts and advanced practitioners. The subject modules for this course are: Year 1 (Level 4) Media, Technology and Culture You’ll reflect on your own everyday media usage, explore how rapid changes in information and communication technologies shape other social, economic and cultural transformations and consider issues of media production, dissemination and reception. Communication Techniques and Creating Content You’ll explore a range of different approaches to media products, produce a magazine, podcast or documentary; working together in a group to present your work. Media Production You’ll develop your practical media skills; working individually and collectively using different digital tools (including cameras, audio equipment, editing software), and learn to display your work online in a professional context. Sports Media and Public Relations You’ll explore how different sports organisations use media and communications tools to create forms of individual and collective persuasion. You’ll be introduced to the different communication techniques and how they are used professionally and create media artefacts that respond to a specific brief. Year 2 (Level 5) Politics, Power and Communication You’ll critically interrogate how media communications are bound up with forms of political, economic, social and cultural power. You’ll explore how transnational corporations use new technologies to exert influence and understand how political power is reinforced and challenged through different media forms. Media Narratives You’ll explore how to communicate stories in an online non-linear environment, examine digital narratives and learn how to create stories using different narrative structures and understand how digital technologies, immersive media and interactivity, have reconfigured media experiences and the news. Audio and Video Production You’ll further develop your video and audio production skills; working in a small group to create sophisticated media artefacts. Integrated Sports Marketing Communication You’ll explore the importance of market research, product design, promotion, corporate identity and customer feedback loops in professional sports and media industries. You’ll develop an understanding of the key role digital media plays and further enhance your creative skills in order to respond to professional situations. Year 3 (Level 6) Project You'll complete a project, on a relevant subject area that demonstrates your research, problem-solving and practical skills. Media Law and Ethics You’ll gain an in-depth knowledge of the legal, ethical and regulatory constraints that exist within the media industries. Focusing on a UK context, you’ll explore some of the key tensions that determine the media coverage of events and get to grips with relevant laws, regulations and professional codes of conduct. Advanced Sports Marketing You’ll further refine your creative skills by responding to a professional marketing brief. You’ll advance your research, communication and presentation techniques by creating a well-designed and appropriate response to the brief. Media and Communications Professional Practice You’ll look at case studies of different media and communication roles; developing a personal career plan and identifying the key skills and experience required. You’ll engage in practical media work, to showcase your skills, and present your work in a professional context.
No traditional end-of-year exams* You are assessed within each subject module – so you learn it, then you prove it. Assessment methods include individual and group work which is undertaken in a range of formats related to your subject. This may include writing an essay or producing a report, presenting findings or creating audio/visual projects. Practical assessment is favoured where possible, for example, Media and Communication students producing a Podcast, or Sports Coaching students running a coaching session. You’ll have the opportunity to learn, develop and demonstrate a wide range of practical and applied skills and competencies. *For Accounting and Finance students you will sit some exams within your modules to obtain the necessary exemptions from the ACCA.
Qualified teacher status (QTS)
To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:
- Course does not award QTS
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
English language requirements
In addition to meeting the academic criteria, if your first language is not English, you may be asked for a recognised English language qualification. This is especially important if you are not a national of a majority English speaking country or you haven't completed a degree in English. If you are an international student, in order to obtain a Tier 4 student visa, you are required to demonstrate that you have the correct level of English language competency to study in the UK.
UA92 English Language Requirements
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
|Northern Ireland||£9000||Year 1|
|Republic of Ireland||£9000||Year 1|