Course summary
The broad aim of the programme is to produce marketers and marketing managers who can run and successfully integrate at a managerial level in a broad range of organisational and marketing environments. The course will be suitable for graduates motivated by the desire to launch a career or develop an existing one in the marketing field. This means that you will not be content to merely be presented with sets of theories and principles of marketing, but also expect to be given ample opportunity to critically evaluate the usefulness of these theories and principles in practice, especially in relation to your own particular needs. The MSc Strategic Marketing will provide this opportunity in a number of ways, from case studies, projects through to the final thesis orientated assessment. We believe this programme gives its students the best chance to do well in a jobs market that will expect leaders and managers of the future to be equipped with the insights, education and skills needed to operate in what will be increasingly knowledge-intensive and complex environments.
Modules
The Masters (MSc) programme will be awarded on successful completion of 180 credits: 120 credits of compulsory taught modules and either a 60 credit Dissertation, or a 40 credit Marketing Plan and a 20 credit optional taught module. For the Postgraduate Certificate (PG Cert), students would be expected to complete 60 credits of taught modules (normally 1 Semester). For the Postgraduate Diploma (PG Dip) students would be expected to complete 120 credits of taught modules (normally 2 Semesters). Compulsory Modules •Consumer Behaviour: Knowing Your Consumer (20 credits) •Effective Brand and Advertising Management (20 credits) •Marketing Internship (20 credits) •Modern Marketing Research (20 credits) •Multi-channel Strategic Marketing (20 credits) •Strategic Global Marketing (20 credits) •Dissertation (60 credits) OR Marketing Plan (40 credits) Optional Modules* (20 credits) •PR and Reputation Management •Sales and Key Account Management •Marketing Law and Ethics •Creative Direction and Communication for Fashion •Digital Content Creation and Copyrighting •Creativity, Marketing and Enterprise •Work-Based Learning *Please note that optional modules are delivered subject to demand and availability.
Assessment method
Assessment on the programme is mixed and will include a variety of formats.
Entry requirements
All students should hold a relevant first degree or equivalent, at least Lower Second class or relevant experience, that will need to be evidenced and verified and for which references will be sought. Students whose first language is other than English will need to provide evidence of fluency to at least IELTS 6.0 – or equivalent. Students' not processing evidence in this area will be interviewed by the programme director and/or be requested to undertake a diagnostic test. Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us. Selection Procedure: Selection for this course is through an application form.Selection Procedure: Selection for this course is through an application form.
Fees and funding
Tuition fees
Republic of Ireland | £11000 | Whole course |
England | £11000 | Whole course |
Northern Ireland | £11000 | Whole course |
Scotland | £11000 | Whole course |
Wales | £11000 | Whole course |
EU | £17600 | Whole course |
International | £17600 | Whole course |
Additional fee information
Provider information
Cardiff Metropolitan University
Student Recruitment & Admissions
Western Avenue
Cardiff
CF5 2YB