Modules

Core modules

• Critical Issues in Marketing

• Strategic Management

• Negotiation

• Strategic Leadership and Ethics

• Market Research

• Marketing and Strategy Analytics

• Dissertation or Business in Practice

• Branding, Marketing Communications and Design

• Creating Value with Marketing Experiences

• Problem Solving in Organisations

• Driving Innovation and Entrepreneurship through Marketing and Strategy

• Marketing with Digital Disruption and Transformation

• Business Across Borders: Global Issues in Marketing and Strategy

• Mergers and Acquisitions

• Strategy in Practice

• Financial Aspects of Marketing and Strategy

Assessment method

The course is assessed by a variety of coursework, exams and group work. Your 8,000 word dissertation or Business in Practice module brings all your learning together. Dissertation route If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating in more depth, the 8,000 word dissertation will enable you to test and apply the techniques and theories you have gained. You may undertake a company-based project where you will apply the theory you have learned through the course to benefit a sponsoring organisation. You will produce both an academic dissertation and a management report for the company. The second option is to undertake a piece of marketing or strategy-related research, which will see you develop more specific detailed knowledge in a particular area of marketing or strategy. This could form the basis for further study at doctoral level. In total you will study six compulsory modules, three marketing and/or strategy related optional modules, and complete your dissertation. Business in Practice route If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with our applied Business in Practice module. You will develop deep functional and industry expertise with practical insights from our faculty and our CareersPlus and Corporate Relations team. In total, you will study six compulsory modules, three marketing and/or strategy related optional modules, one open optional module, and also complete the compulsory Business in Practice capstone module.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing