Marketing and Strategy MSc gives you the opportunity to explore two key disciplines at the heart of business strategy. Studying at Warwick Business School, ranked 7th in the world and 2nd in the UK (QS Business Masters in Marketing Rankings 2022), you will receive expert guidance and gain the confidence and expertise to apply the skills learnt to a variety of roles. Course overview Our MSc Marketing and Strategy combines the two disciplines providing you with the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies. Teaching illustrates the application of learned techniques to real situations. There is a choice of Dissertation or Business in Practice route. If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing or strategy, the dissertation enables you to test and apply the techniques and theories you have gained. If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with one additional elective module and our applied Business in Practice module.
- Critical Issues in Marketing
- Strategic Management
- Strategic Leadership and Ethics
- Market Research
- Marketing and Strategy Analytics
- Dissertation or Business in Practice
- Branding, Marketing Communications and Design
- Creating Value with Marketing Experiences
- Problem Solving in Organisations
- Driving Innovation and Entrepreneurship through Marketing and Strategy
- Marketing with Digital Disruption and Transformation
- Business Across Borders: Global Issues in Marketing and Strategy
- Mergers and Acquisitions
- Strategy in Practice
- Financial Aspects of Marketing and Strategy
The course is assessed by a variety of coursework, exams and group work. Your 8,000 word dissertation or Business in Practice module brings all your learning together. Dissertation route If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating in more depth, the 8,000 word dissertation will enable you to test and apply the techniques and theories you have gained. You may undertake a company-based project where you will apply the theory you have learned through the course to benefit a sponsoring organisation. You will produce both an academic dissertation and a management report for the company. The second option is to undertake a piece of marketing or strategy-related research, which will see you develop more specific detailed knowledge in a particular area of marketing or strategy. This could form the basis for further study at doctoral level. In total you will study six compulsory modules, three marketing and/or strategy related optional modules, and complete your dissertation. Business in Practice route If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with our applied Business in Practice module. You will develop deep functional and industry expertise with practical insights from our faculty and our CareersPlus and Corporate Relations team. In total, you will study six compulsory modules, three marketing and/or strategy related optional modules, one open optional module, and also complete the compulsory Business in Practice capstone module.
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
**Minimum requirements** 2:i undergraduate degree (or equivalent) in a related subject. **English language requirements** You can find out more about our English language requirements. This course requires the following: - Band B - IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above. **International qualifications** We welcome applications from students with other internationally recognised qualifications. For more information, please visit the international entry requirements page. **Additional requirements** There are no additional entry requirements for this course.
Fees and funding
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Additional fee information
University of Warwick
Course contact detailsVisit our course page
024 7615 0333