Course summary

BSc Marketing with Study Abroad in a Modern Language is accredited by the Chartered Institute of Marketing and the Institute of Data and Marketing. This degree equips students with the skills and knowledge to compete in today’s digital era. The course includes input from marketing practitioners and world-leading researchers. This means our students will learn about the most recent advances in marketing, covering topics with high industry demand. The course explores academic theory applied to industry, preparing you for a career in marketing. Topics include fundamental marketing theories, digital marketing, consumer behaviour and brand management. This course follows the same structure as BSc Marketing, except you will be able to select a language option in your first year. In your second year you will select a compulsory language option alongside your marketing studies. You will spend year three studying marketing in your chosen language at a partner institution overseas. To find out more about studying abroad, visit Global Opportunities: bristol.ac.uk/global-opportunities/go-abroad/ You will also study other important aspects of management and business. This will help you to develop an understanding of how marketing fits into the larger organisational structure.