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Course summary

From the biggest brands to up-and-coming influencers, promotional culture is all around us. Our unique degree helps you develop the skills and knowledge you need to work in this exciting digital world. You’ll learn a blend of creative, analytical and technical abilities, from studying the media industries to cutting edge skills in carrying out your own audience research. We’ll also give you the chance to write advertising copy and press releases, make and distribute promotional videos, plan media campaigns and manage social media accounts. Why study Media, Promotional Culture and Advertising at Huddersfield?

  • This is the only course with this title in the UK – there’s no degree quite like this one.
  • You’ll learn from our top academics, who do pioneering research in promotional culture, participatory media and fandoms.
  • Use our industry-standard equipment, studios and software to become an expert content creator.
  • Work experience opportunities mean you can put what you’ve learned into practice.


Year 1 Core modules: Analysing Content Media Users, Audiences and Fans Platforms, Internet Industries and Law Digital Communication Technology Digital Video and Audio Production Media Writing and Narrative Year 2 Core modules: Researching Digital Communication, Media and Culture From Studio to Social Media: Media Careers and Entrepreneurship Digital Activism Fandom and Participatory Media Promotional Culture and PR Option modules: Choose up to two from a list which may include: Magazine Design and Production Production Management On-Screen Training: Becoming a Presenter Television Entertainment Global Popular Cinema: Hollywood and Beyond Year 3 - optional placement year Final Year Core modules: Research Dissertation Branding and Advertising Film and Television Distribution: Sales, Promotion and Festivals Media Industry Project Students who have successfully completed the Work Placement Year replace the Media Industry Project with one additional option module. Option modules: Choose up to two from a list which may include: Video Shorts: Music, Advertising and Short film Stars and Celebrity Digital Streaming Platforms: YouTube, Netflix and Beyond Media and Globalisation Digital Sexuality Video Games and Culture

Assessment method

We use a variety of assessments, including video shorts, podcasts, newsroom days, audience research portfolios, essays, production pitches, data analytics, presentations, and dissertation.

How to apply

Application codes

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Points of entry

The following entry points are available for this course:

  • Year 1

This course may be available at alternative locations, please check if other course options are available

Entry requirements

Qualification requirements

Applicants with prior learning or prior experiential learning will be considered individually by the School of Arts and Humanities Accreditation and Validation Panel, to assess whether it is appropriate to grant general or specific credit towards the course. Applications from international students will be considered on an individual basis, and with advice from the University's International Office. Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.

Please click the following link to find out more about qualification requirements for this course

English language requirements

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.

Read more about the University’s entry requirements for students outside of the UK on our 'Where are you from?' information pages.

Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

Republic of Ireland £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
EU £15000 Year 1
International £15000 Year 1

Additional fee information

Tuition fees will cover the cost of your study at the University as well as charges for registration, tuition, supervision and examinations. For more information about funding, fees and finance for UK students, including what your tuition fee covers, please see Fees and finance ( If you are an EU or International student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available ( Please email the Student Finance Office ([email protected]) or call 01484 472210 for more information about fees and finance.

Sponsorship information

Please see our website for more information -

Media, Promotional Culture and Advertising at University of Huddersfield - UCAS