Become an effective communicator and creative problem-solver, equipped with the skills and commercial insight you need for a career in marketing and wider managerial roles. You will learn to identify where competitive advantages lie, and develop the tools you need to respond to market opportunities. We’ll give you practically focused learning experiences and industry insight, developing you into a well-rounded marketing professional. You will study areas such as:
- consumer psychology and behaviour
- the interface of business with society and culture
- business economics
- strategic management
- market research
Year one - Business Economics (core) Introduction to Accounting (core) Introduction to Finance (core) Quantitative Methods in Information Management (core) Student Self-Development (core) Operations and Information Systems Management (option) People, Work and Organisations (option) Year two - Business Law(core) Consumer Behaviour (core) Employability and Enterprise Skills (core) Integrated Marketing Communications (core) Marketing Management and Strategy (core) Marketing Research (core) Business Information Systems (option) Capital Markets, Investment and Finance (option) Company Law and Administration (option) Econometrics and Business Forecasting (option) Economics of Industry (option) Employee Relations (option) Financial Accounting (option) Financial Management (option) Fundamentals of Decision Support (option) Management Accounting (option) Management of Service Operations (option) Organisational Analysis (option) Organisational Design (option) Principles of Personal Finance (option) Resource Planning for Operations (option) The Transformation of Work (option) Year three - Applied Strategic Management (core) Corporate Marketing (core) Global Business Environment (core) International Business Strategy (core) International Marketing (core) Marketing and Entrepreneurship (core) Retail Marketing (core) Services Marketing (core) Understanding Strategic Management(core) Auditing (option) Brand Management (option) Contemporary Issues in Accounting (option) Corporate Reporting (option) Creativity and Innovation (option) Creativity in Marketing (option) Electronic Commerce (option) Enterprise and Innovation in Practice (option) Ethics in Business and Society (option) Human Resource Development (option) Human Resource Management (option) International Accounting (option) International and Comparative Employment Relations (option) International Finance (option) Managing Business in Europe (option) Organisational Change (option) Personal Financial Planning (option) Portfolio Investment Management (option) Strategic Information Systems (option) Sustainable Operations Management (option) Taxation (option) The Financial Services Sector and its Environment (option) World Class Operations (option). Please note that not all options will be available every year as they depend on student demand and staff availability. Students will be given the opportunity to state their preferences and the School of Management will do its best to accommodate these.
Most modules use a mixture of formal lectures, tutorials and seminars. All modules require students to undertake independent study, supported through distance learning technologies such as our Virtual Learning Environment. Reading lists and suggested resources for independent study provide further direction for students to undertake this work, and regular contact hours and informal feedback throughout the courses provide opportunities for further guidance for learners. Assessments involve a combination of coursework assessments and formal examinations held at the end of each semester, the first-year assessments aim to measure your progress and the assessments that count towards the classification of your degree are held in the second and final years.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
The University welcomes applicants from students with a wide range of qualifications from the UK and overseas, including combinations of qualifications. To check whether your qualifications meet the entry requirements for this course, please contact the university. English language requirements for International and EU applicants: The standard University requirement is IELTS 6.0 with no sub-test less than 5.0 (or equivalent). However, if you require a Tier 4 (student) visa to study you will need to meet the UK Visas and Immigration (UKVI) department's requirement which is currently IELTS 6.0 with no sub-test less than 5.5. Conditional offers to international students will be made on this basis.
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|
|Republic of Ireland||£9250||Year 1|