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Course summary

The creative economy is one of the world’s fastest growing sectors, growing more than five times faster than other industries in the UK and employing over 2 million people. This course is designed to develop your conceptual thinking, creative problem-solving skills, and strategic vision. It will provide you with the skills and experience necessary to occupy a role that is the beating heart of this success, the Creative Director. Creative Directors are employed across all sectors of the creative economy whether that be advertising, the arts, design, fashion, gaming, music, publishing or TV and film. They develop an intimate knowledge of their brand’s customers and direct all communication, controlling every point that their brand encounters their audiences, customers, and users. They do this by developing a team of creatives from a range of disciplines to assist in the design, development and delivery of their organisation’s products or services. You will work with a team of designers and content creators of illustration, photography, video and many more mediums and environments to deliver creative solutions to defined problems. On this course you will be introduced to design thinking, and problem solving by learning about the freedom of ideas. You will learn innovative brainstorm techniques, capturing even the smallest of ideas that you will nurture and grow into solutions that have impact. You will learn to listen, placing people at the very heart of your design projects, being empathetic and responding to their needs and aspirations. You will discover insights that lead you to develop innovate solutions to their problems. You will gain confidence in the idea generation process, learning to trust yourself, your design team and your customers and users. You will become adept at managing projects, people, and resources to deliver on time and on budget, surpassing expectations at every stage of the process. You will have an opportunity to engage in a range of hands-on projects, collaborative exercises, and industry simulations, applying your learning in real-world contexts. You will also have the opportunity to work with industry professionals, agencies, and clients, gaining valuable insights and building a professional network. It is the blend of real-world experience, project management and design skill that makes studying at Arts University Bournemouth unique. At AUB we are a microcosm of the creative industries, a university wide creative team. This course will place you at the very heart of a creative team as you learn to express yourself, to design, develop and deliver as a Creative Director. Upon successful completion of the course, you will be equipped with the skills and knowledge to pursue a range of exciting career paths. Graduates will typically go on to find opportunities as creative directors, art directors, brand strategists, advertising managers, marketing consultants, or digital content creators in a wide variety of sectors, including advertising agencies, design studios, marketing departments, media organisations, and as self-employed consultants. The BA (Hons) Creative Direction course aims to nurture innovative and forward-thinking individuals who can shape and influence the creative landscape. It provides a platform for you to explore your creativity, develop your leadership qualities, and become an industry-ready professional capable of making a significant impact in the evolving creative industries.


Year 1: Introduction to Creative Project Management, Understanding Creative Projects, Project Lab Year 2: Client Brief, User Centred Design, Creative Entrepreneurship and Business Planning, Contemporary Issues in the Creative Industries, Industry Insights Year 3: Major Project Planning, Major Project, Option A: Consultancy Project, Option B: Dissertation

Assessment method

Coursework and practical work

How to apply

Application codes

Course code:
Institution code:
Campus name:
Main Site - Arts University Bournemouth
Campus code:

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2

Entry requirements for advanced entry (i.e. into Year 2 and beyond)

AUB welcomes applications for direct entry to year 2 or 3 of our degree courses, providing your previous studies can be assessed to be equivalent to the work completed at AUB. We require that the institution be accredited or recognized by the relevant national authority. . To enter year 2/year 3 you will need to have passed 120/240 ECTS credits in your first and second years of study and that the units you have studied on the course are broadly equivalent to what the students in our first year/first two years will have learned. Please note that having completed the required number of credits is not by itself sufficient to guarantee placement on the subsequent year. AUB assesses applicants on the whole of the application and the course team will recommend the offer admission on the year that is suited to the applicant’s entire profile.

International applicants

Please note that applicants who require a student visa to study in the UK would not be able to undertake the optional placement year as part of this course due to UKVI regulations.

Entry requirements

Qualification requirements

**Please see AUB's website for a full list of our entry requirements, including tariff points where applicable.** We are happy to accept a wide range of qualifications, including but not limited to: A Levels, BTEC Extended Diploma, OCR Cambridge Technical Extended Diploma, BTEC Subsidiary Diploma(s), Access to HE courses, Scottish Highers, IB Diploma Programme, Foundation Diploma in Art and Design. We can also accept many EU and International qualifications. See website for details. Email Admissions ([email protected]) with any queries about entry requirements. We welcome applicants who are currently studying or who have gained a Foundation Diploma in Art and Design and this qualification meets our level three entry requirements. This is a recommended qualification for many of our courses but it is not a compulsory qualification. Other relevant and equivalent Level 3 qualifications are considered on an individual basis and we are happy to accept applicants with a combination of Level 3 qualifications. Please check your qualifications using UCAS Tariff calculator and remember we are looking for the equivalent of 3 A levels if you are combining Level 3 qualifications. AUB tailors its offers to the qualifications an applicant is studying and looks for applicant to be studying a relevant creative subject. AUB makes offers based on up to three A Levels or equivalent Level 3 qualifications with the most UCAS Tariff points attached to them to give applicants the best chance possible at achieving our required tariff (120 UCAS Tariff points in most cases).

Please click the following link to find out more about qualification requirements for this course

Additional entry requirements


Applicants will be asked to submit a digital portfolio for review by the course team.

English language requirements

TestGradeAdditional details
IELTS (Academic)66.0 overall with a minimum of 5.5 in each component (reading, writing, speaking and listening)
TOEFL (iBT)80minimum score of 18 in writing, listening, and reading and 19 in speaking.
Cambridge English AdvancedCOverall score of 180
PTE Academic54A minimum of 51 in each component
Cambridge English ProficiencyOverall score of 200

Unistats information

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Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

EU £17950 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
International £17950 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Creative Direction at Arts University Bournemouth - UCAS