Course summary

Challenge the intersection of fashion, communication and divergent practices as you develop multidisciplinary skills and embrace emerging digital technologies. What can you expect? BA (Hons) Creative Direction for Fashion leverages innovation, trans-disciplinary media and cultural context to push the boundaries of fashion communication. The course is agile in its approach to creating and learning, with a distinct focus on concept informed by process. You will be encouraged to experiment and create strategic, future-facing work addressing cultural concerns and social, racial and ecological justice. Using the skills of communication design, interface design, cultural programming and speculative design, you will be equipped to identify, anticipate and respond to communication opportunities as strategic thinkers and skilled communicators for our ever-changing fashion communication landscape. 

• Skills building: Develop multidisciplinary skills within communication design that will provide a wide range of graduate opportunities including as art directors, trends and innovation researchers, experience designers and as freelancers.

• Industry links: With exposure to industry practitioners, you will have the opportunity to respond to knowledge exchange briefs. Past projects have included collaborations with H&M and the Victoria and Albert Museum.

• Holistic: Explore fashion communication from theoretical, cultural, social and business perspectives to enhance your learning and practice.

• Emerging technologies: Engage with emerging digital technologies and identify innovative opportunities for how they can be used within the fashion media and communication industry.

• Work placement: Develop your skills within a work environment with an integrated work placement opportunity in your second year on the course.