Marketing Communications

Bournemouth University

Degree level: Undergraduate
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Course summary

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As a Marketing Communications student at BU, you will be introduced to the fundamentals of marketing communications practice in your first year of study, followed by the option to choose one of four pathways from year two – Marketing Communications, Marketing Communications with Advertising, Marketing Communications with Public Relations or Marketing Communications with Digital Media. The Marketing Communications pathway will help you to become a professional with key knowledge and skills to be able to define new industry practice and benchmarks for excellence in the field. You’ll learn how to develop persuasive communications and campaigns that draw on advertising, digital marketing, PR and so on; using the marketing communications toolkit to best effect for clients or organisations. On this course, you'll:

  • Gain a solid understanding of marketing communications concepts and practices, including analysis, planning, implementation and control
  • Develop innovative and effective solutions to communication problems, addressing the needs of a diverse group of internal and external stakeholders
  • Graduate industry ready from working on live briefs for unit assessments and learning from professionals in our masterclass series
  • Gain Chartered Institute of Marketing (CIM) professional qualifications through the Graduate Gateway scheme during your studies, as well as exemptions towards a CIM Diploma in Professional Marketing after graduating
  • Study abroad for a semester at one of our partner universities in Thailand, USA, Belgium, France or Turkey
  • Put your skills to the test in The Pitch, the CIM’s nationwide competition and help organise the Mike Warne Event in your final year, the only student-organised event in the whole of the CIM’s national event programme, bringing together leaders in the industry
  • Complete a work placement anywhere in the world, giving you the chance to make great career contacts and bolster your blossoming resume.

Course details

Modules

Principles of Marketing & Marketing Communications | Academic & Professional Practices for Marketing Communications | Contemporary Debates in Marketing Communications | Digital Essentials | Consumer & Stakeholder Insights | Integrated Marketing Communications


Unistats information

Operated by the Office for Students
89%
Student satisfaction
95%
Employment after 6 months (Most common jobs)
95%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.

How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course codeN591
Institution code B50
Campus nameMain Site
Campus code-

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2
  • Year 4

Entry requirements

Qualification requirements

QualificationOfferFurther information
UCAS Tariff 104 - 120 points 104 - 120 tariff points including a minimum of 2 A-levels or equivalent
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) DMM 112 tariff points
Access to HE Diploma 102 - 118 tariff points with any combination of Distinction, Merit, Pass grades
Scottish Higher 104 - 120 tariff points from Scottish Highers
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) D*D 104 tariff points
Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016) We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff
Pearson BTEC Extended Diploma (QCF) We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.
Pearson BTEC 90-Credit Diploma (QCF) We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff
Pearson BTEC Subsidiary Diploma (QCF) We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.
Scottish Advanced Higher 104 - 120 UCAS tariff points from a minimum of two Scottish Advanced Highers.
International Baccalaureate Diploma Programme 28 - 31 points 28 - 31 points
Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015) We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.
Extended Project Accepted as part of the overall tariff but it must be accompanied by 2 A-levels or equivalent
GCSE/National 4/National 5 GCSE English Language or English Literature and Mathematics grade 4 (or grade C in the old grading system). We also accept iGCSEs, Key Skills and Functional Skills and other qualifications at Level 2 of the National Qualifications Framework.
OCR Cambridge Technical Extended Diploma DMM 112 tariff points
OCR Cambridge Technical Diploma D*D 104 tariff points
OCR Cambridge Technical Subsidiary Diploma Accepted as part of the overall tariff but it must be accompanied by an A-level or equivalent
OCR Cambridge Technical Introductory Diploma Accepted as part of the overall tariff but it must be accompanied by an A-level or equivalent

Apprenticeships: We recognise the transferable knowledge and skills gained through apprenticeships and welcome applications from students with a Level 3 Advanced Apprenticeship recognised by the Institute for Apprenticeships. Each application will be considered on a case-by-case basis. Mature applicants: We recognise that mature applicants may have a wealth of experience rather than formal qualifications, so we’ll consider your application on these merits if included in your application. You’ll need to apply to BU in the usual way through UCAS and you may be invited to an interview to discuss your suitability for the course based on the experience you tell us about in your application. Deferred entry: We are happy to consider eligible applicants for deferred entry.


English language requirements

TestGradeAdditional details
IELTS (Academic)6IELTS (Academic) 6.5 with a minimum of 6.0 in each component, or equivalent.

Fees and funding

Tuition fees

EU £9250 Year 1
Channel Islands £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
International £14100 Year 1

Additional fee information

All fees are quoted in pounds sterling and are per year. Your tuition fees will be the same for each year of your course. Fees during your placement year (if applicable): £850.
Marketing Communications at Bournemouth University - UCAS