At Keele University, we’re proud to be consistently ranked in the Top 3 UK universities for student satisfaction, which is testimony to the safe, supportive and welcoming campus we hope you’ll soon call home. This course explores the marketing and management of business in the context of social and cultural trends. From operations management to creative branding, digital media and strategic product placement, you will experience and build your skills and confidence in a broad range of important aspects of business. You will learn to harness the concepts and debates in organisational behaviour and management, including the diversity in decision making across the private and public sectors. You will study markets and consumers, their behaviours and how to understand and communicate with them and gain an appreciation of contemporary issues facing marketers and managers, such as ethics and sustainability. You will also examine contemporary digital marketing, where skill requirements evolve rapidly and employer demand is high. The variety of optional modules available on this course will also enable you to further develop your skills and insights. Placement year, entrepreneurship and international study options are available on this course. This innovative course will provide you with a wide range of skills to take into business, the public sector or the not-for-profit sector. Many organisations recruit business management and marketing graduates – not just business enterprises but also the health services, local and central government, political parties, charities, educational institutions and more. From within this wide range of organisations, you might take up a role as a management or IT consultant, market researcher, media buyer, advertising executive, events designer or within a digital marketing agency. You could also study for a postgraduate qualification in either subject.
For a list of indicative and likely optional modules please visit the course website
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
Entry requirements for advanced entry (i.e. into Year 2 and beyond)
The University considers transfers in to year 2, please provide details of the course and module content from your current/past Higher Education provider. When completing your UCAS application please include in your personal statement reasons for seeking a transfer and please provide a reference from this Institution.
Please click the following link to find out more about qualification requirements for this course
The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.
Fees and funding
|Northern Ireland||£9250*||Year 1|
*This is a provisional fee and subject to change.