Keele University

Degree level: Undergraduate

Business Management and Marketing

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Emerge as one of tomorrow’s talented marketeers or as a future business leader with our Business Management and Marketing BA. Fulfil your career objectives by developing the vital management knowledge and key marketing techniques to pursue various jobs in a variety of sectors. Why choose this course?

  • No. 1 in the UK for Business Studies (National Student Survey, 2020)
  • Undertake a work placement or entrepreneurship year
  • Study abroad opportunities
  • Study alongside innovative companies based in Keele Business School
  • Access to data analysis software such as SPSS and NVivo
Our Business Management and Marketing BA offers you the chance to specialise in marketing and also to develop your broader understanding of management. We concentrate on allowing you to elevate your learning about management in different types of organisations and give you the essential marketing strategies and techniques applicable in today's fast-moving and increasingly digital business world. The modern business environment needs individuals who can critically think about managing, organisations and the people who are employed by them, and you will improve your knowledge about this by studying management from a wider historical, economic, political and sociological context. Relevant, contemporary marketing concepts and theories are explored to enhance your knowledge in specific areas such as consumer, business-to-business, social, and not-for-profit marketing, and you will start to explore the different psychological and social influences on consumer behaviour. About Keele Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university. We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level. Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.

Modules

For a list of indicative modules please visit the course page on the Keele University website.


How to apply

Application codes

Course code:
NN25
Institution code:
K12
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2

Entry requirements for advanced entry (i.e. into Year 2 and beyond)

The University considers transfers in to year 2, please provide details of the course and module content from your current/past Higher Education provider. When completing your UCAS application please include in your personal statement reasons for seeking a transfer and please provide a reference from this Institution.

This course may be available at alternative locations, please check if other course options are available

Entry requirements

Qualification requirements

Please click the following link to find out more about qualification requirements for this course

https://www.keele.ac.uk/study/undergraduate/undergraduatecourses/managementwithintegratedmasters/#entry-requirements


Unistats information

Operated by the Office for Students
81%
Student satisfaction
70%
Employment after 15 months (Most common jobs)
90%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

Please note, our fees for 2023 entry will be available soon. Although we review our fees annually and these may change, our 2022 entry fees are available on our website: keele.ac.uk/study/undergraduate/tuitionfeesandfunding/undergraduatetuitionfees/
Business Management and Marketing at Keele University - UCAS