This course aims to produce future business professionals with a broad understanding of fashion, who innovate and collaborate to drive the global fashion industry forward with a new, responsible directive.
- This course is designed to appeal to students that are passionate about the global fashion business and are looking to explore and develop creative and intellectual skills needed to enter the dynamic fashion industry.
- The course nurtures individual creativity, business acumen and future employability aspirations/ goals.
- Learn about the role that fashion brands play not only in world economies (and in particular emerging markets) but also the importance of applying ethics and sustainability in a global fashion industry.
- The common first year enables you to work alongside students doing our BA (Hons) Fashion, Brand and Communication and BA (Hons) Fashion courses, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.
- The BA (Hons) International Fashion Business course is a hands-on, creative course. Fashion theory and Business Studies are embedded throughout module activities, whilst work students undertake is creative in its content and approach. Students on this course are able to apply sound knowledge of Fashion Business in a practical, applied manner; setting them apart from their counterparts.
- You will benefit from being able to access the industry standard facilities in the newly refurbished Art & Design buildings. They will also benefit from access to industry appropriate software to ensure they develop skills relevant to graduate roles within Fashion Business*.
- Beyond the shared first year, collaboration is key throughout this course. Students will be encouraged to work with peers in other subject areas as well as external practitioners and organisations to experience real world challenges and propose real, viable solutions.
- This course, along with others in the suite of Fashion courses is highly internationally focused. Students benefit from a wealth of international experience established by the course founders; who are passionate about ensuring global collaboration and industry readiness and who seek opportunities to develop solid international awareness and experience where possible. Themes included within course modules embrace this global approach and students are encouraged to consider diverse perspectives and references from the start of the course.
This course has a common first year. The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn. If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements). Common first year courses Fashion BA (Hons) Fashion Brand and Communication BA (Hons) International Fashion Business BA (Hons) Year One Modules Fashion Communities Fashion Futures Reshaping Fashion Disruptive Practice Fashion Activators Creative Revolutions Year Two In Year two, you will continue to develop the skills and knowledge you’ve learned. We do this by embedding the following four principles into the curriculum and developing your: Technical skills – digital fluency, backed with the right academic knowledge. Study skills – to be an adaptive, independent and proactive learner. Professional skills – to have the behaviour and abilities to succeed in your career. Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen. In Year two, you will develop more advanced knowledge and skills to do with: brand engagement, the global marketplace, and the international buying cycle, amongst others. Placement Year There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future. If you choose to do a work placement year, you will pay a reduced tuition fee* of £1,250. For more information, please go to the fees and funding section. During this time, you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement. Final Year Year three aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from Year one and two. Modules Industry Activists Disruptive Futures Hyper-Entrepreneurs Fashion Innovators We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website. *For further information please check the course page on the Coventry University website
You will be assessed using a variety of methods which could vary depending upon the module. In the School of Art & Design we design our assessment methods to replicate the creative industry ways of working. This ensures that you have the chance to learn skills for future career opportunities. Assessment methods may include reports, practical coursework and presentations as part of individual assignments or group work elements.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
This course may be available at alternative locations, please check if other course options are available
All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course. The University also accepts the BTEC Level 3 National Extended Certificate/BTEC Level 3 Subsidiary Diploma and BTEC Level 3 National Diploma/BTEC Level 3 Diploma for entry onto degree programmes, provided that they are studied in combination with other qualifications that are equivalent to three A2 Levels. This may include subject specific requirements where necessary. If you are successful in receiving an offer, you will be invited to an Applicant Visit Day to discover more about the course and studying at Coventry University.
Additional entry requirements
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|
|Republic of Ireland||£9250||Year 1|