Course summary
This course is delivered by the AACSB-accredited Business School, an accreditation attained by fewer than 6% of business schools worldwide. It recognises our focus on excellence in all areas. Why study BSc (Hons) Marketing at BU?
- Gain industry experience and network through a 30-week placement which can be completed anywhere in the world
- Get industry ready from working on live marketing briefs for unit assessments
- You will learn a variety of practical skills such as pitching creative ideas, calculating marketing budgets and planning marketing campaigns
- Guest lecturers from the industry and expert staff will help you to develop strong communication skills and a cultural awareness, essential in a modern marketing environment
- Within fifteen months of finishing the course, 96% of graduates are in employment or further study (Source DiscoverUni 2023).
- Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 6% of business schools worldwide
- BU has Strategic Partner status with the Chartered Institute of Marketing (CIM), which means you can gain CIM professional qualifications as well as exemptions towards a CIM Diploma in Professional Marketing
- Upon successful completion of the Institute of Data & Marketing (IDM) accredited unit, you will be able to obtain the IDM Certificate in Digital and Data-Driven Marketing.
Modules
Year 1 core units: Global Business Environment | Developing Management Competencies | Principles of Marketing | Digital Essentials | Integrated Marketing Communications | Consumer & Stakeholder Principles
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
- AACSB International
- Institute of Data and Marketing
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N504
- Institution code:
- B50
- Campus name:
- Main Site
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 4
Entry requirements
Qualification requirements
UCAS Tariff - 104 - 120 points
A level
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DMM
Access to HE Diploma
Scottish Higher
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) - D*D
Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016)
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
Scottish Advanced Higher
International Baccalaureate Diploma Programme - 28 - 31 points
Welsh Baccalaureate - Advanced Skills Challenge Certificate (last awarded Summer 2024)
Extended Project
GCSE/National 4/National 5
OCR Cambridge Technical Extended Diploma - DMM
OCR Cambridge Technical Diploma - D*D
OCR Cambridge Technical Subsidiary Diploma
OCR Cambridge Technical Introductory Diploma
T Level - M
AccessBU: AccessBU provides you with the opportunity to tell us about your circumstances that are not always evident in your UCAS application. This widening access initiative also considers relevant criteria such as being in care or if you live in an area with a low participation rate in Higher Education - if you are eligible, your offer could be up to 16 UCAS tariff points below the published tariff. Apprenticeships: We recognise the transferable knowledge and skills gained through apprenticeships and welcome applications from students with a Level 3 Advanced Apprenticeship recognised by the Institute for Apprenticeships. Each application will be considered on a case-by-case basis. Deferred entry: We are happy to consider eligible applicants for deferred entry. If you have already submitted your application, please submit your deferral request through our website. Direct entry: We welcome applications from students who have previously studied at degree level at other institutions and wish to transfer onto a BU course. Our Recognition of Prior Learning (RPL) procedure enables credit awarded from one institution to contribute to a BU award, subject to an application process. Please visit our RPL webpage for more information. Mature applicants: We recognise that mature applicants may have a wealth of experience rather than formal qualifications, so we’ll consider your application on these merits if included in your application. You’ll need to apply to BU in the usual way through UCAS and you may be invited to an interview to discuss your suitability for the course based on the experience you tell us about in your application. Apprenticeships: We recognise the transferable knowledge and skills gained through apprenticeships and welcome applications from students with a Level 3 Advanced Apprenticeship recognised by the Institute for Apprenticeships. Each application will be considered on a case-by-case basis. Deferred entry: We are happy to consider eligible applicants for deferred entry. If you have already submitted your application, you can request a deferral by contacting our Admissions Team. Direct entry: We welcome applications from students who have previously studied at degree level at other institutions and wish to transfer onto a BU course. Our Recognition of Prior Learning (RPL) procedure enables credit awarded from one institution to contribute to a BU award, subject to an application process. Please contact our Future Students Enquiry Team for more information. Mature applicants: We recognise that mature applicants may have a wealth of experience rather than formal qualifications, so we’ll consider your application on these merits if included in your application. You’ll need to apply to BU in the usual way through UCAS and you may be invited to an interview to discuss your suitability for the course based on the experience you tell us about in your application.
English language requirements
Test | Grade | Additional details |
---|---|---|
IELTS (Academic) | 6.5 | If English is not your first language, you will need IELTS (Academic) 6.5 with a minimum of 6.0 in all components. |
Student Outcomes
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
England | £9535 | Year 1 |
Northern Ireland | £9535 | Year 1 |
Scotland | £9535 | Year 1 |
Wales | £9535 | Year 1 |
Channel Islands | £9535 | Year 1 |
Republic of Ireland | £9535 | Year 1 |
EU | £18700 | Year 1 |
International | £18700 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
Bournemouth University
Talbot Campus
Fern Barrow
Poole
BH12 5BB