Keele University

Degree level: Undergraduate

Marketing and Media

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

At Keele University, we’re proud to be consistently ranked in the Top 3 UK universities for student satisfaction, which is testimony to the safe, supportive and welcoming campus we hope you’ll soon call home.  This course combines a distinct blend of marketing and media theory with creative practice. You will have the opportunity to develop cross disciplinary skills which will enable you to understand and engage with a range of consumer audiences in different markets. You will reflect on the ways in which individual and business consumers are affected by, and drive the development of, a range of marketing and communications techniques. Looking at this from local, national and global perspectives, you will explore the role of consumers in society and will learn how to understand and communicate with them. You’ll also examine the impact of marketing on the culture of businesses, governments and other organisations. In the marketing modules you’ll learn how to plan and implement a successful marketing strategy and have the opportunity to explore branding and digital marketing. In the media modules you will learn to become a thoughtful critical media practitioner with a range of competencies such as digital production, and pre and post production skills. You can also enhance your practical experience with options to take a placement or entrepreneurship year between years two and three of your studies. The course will equip you with a range of contemporary skills which are in demand in every type of organisation, not just commerce and industry but also the public sector, political parties, charities and educational institutions. You could apply your skills in-house with an organisation or in an agency (such as advertising, web, market research or branding) or in print, online or broadcast media. You may also choose to specialise in a field such as video, TV production or social media.

Course details


For a list of indicative and likely optional modules please visit the course website

How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Please click the following link to find out more about qualification requirements for this course

Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Northern Ireland £9250 Year 1
EU £16000 Year 1
International £16000 Year 1

Additional fee information

*This is a provisional fee and subject to change
Marketing and Media at Keele University - UCAS