University of Kent

Degree level: Undergraduate

Marketing with a year in Industry

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Course summary

Marketing is a core business function and essential to the success of businesses operating in a highly competitive environment. As a marketing student as Kent Business School, you develop the essential skills needed to thrive as a successful marketer. Studying Marketing at Kent, you gain analytical and strategic skills needed to evaluate marketing scenarios critically and make informed strategic decisions. Study in-depth marketing knowledge and understanding of the core theories, practices and techniques of marketing in a global context. You will also study modules covering key business functions such as management and finance as well as modules focusing on responsible business and sustainability demonstrating how marketing fits into the wider business environment and society. On our flexible programme, you take a broad range of compulsory modules in your first year. You then select from a variety of options in your second and third year, and can even choose to deepen your knowledge of an aspect of through a research-led project. You will have excellent opportunities to experience marketing in action through hands-on experience via in-class live case studies from our visiting speakers, enterprise challenges and company visits. You will also have an opportunity to gain entrepreneurial and life skills that enable you to accelerate your innovative thinking into practice. All students spend a year in industry in the UK or internationally, supported by a dedicated Employability and Placement teams. The programme is designed to ensure that students gain experience in the functional areas and industries of their choice. For students taking one of the specialist pathways, our strategic partnerships provide opportunities for placements in specific areas. Unique to KBS, students can take a Self-Employed Placement year during which they develop their initial business idea into a feasible business plan. The ‘Selfie’ programme students are supported by an in-house entrepreneur who acts as their specialist mentor. Course Details Stage 1 Your first year is a compulsory introductory year, designed to provide you with a solid foundation in the understanding of business practices and their related functions, including topics such as accounting, finance, and marketing. Stage 2 Your second year allows you to develop your critical understanding of marketing, developing skills in marketing strategy, branding, marketing research and analysis, plus the opportunity to apply theory to practice. Year in Industry The placement allows you to experience, first hand, many of the issues addressed in the taught programme and to use the tools, techniques and applications in a real business setting. It will become a vital component of your CV and will give you a distinct advantage over other business graduates. Stage 3 Your final year has a greater focus on capstone marketing modules such as new product marketing, digital marketing applications and marketing communications with the opportunity to undertake a marketing management project.

Course details


How to apply

Application codes

Course code:
N501
Institution code:
K24
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2

Entry requirements for advanced entry (i.e. into Year 2 and beyond)

Direct entry into Year 2 of this programme is considered on a case by case basis.

Entry requirements

Qualification requirements


English language requirements

Applicants should have grade C or 4 in English Language GCSE or a suitable equivalent level qualification.

Please visit our website for further information:

https://www.kent.ac.uk/courses/undergraduate/how-to-apply/english-language-requirements.html


Unistats information

Operated by the Office for Students
75%
Student satisfaction
75%
Employment after 15 months (Most common jobs)
85%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
EU £12600 Year 1
International £16800 Year 1

Additional fee information

Please see the programme page at www.kent.ac.uk for further information on fees and funding options. Please be aware that if the Government permits, the UK fee quoted may increase in line with inflation. Full-time fees for 2021/22 for international students are £20,500 for laboratory programmes and £16,800 for non-laboratory programmes
Marketing with a year in Industry at University of Kent - UCAS