Course summary

Organisations are looking to build authentic brands by integrating values into their marketing and are seeking to evaluate their performance using web analytics to understand the impact of their marketing campaigns on consumer behaviour. The course will review contemporary digital marketing strategies, including the latest cutting-edge developments and industry best practices, to provide you with a comprehensive understanding of an innovative marketing approach combining both digital and branding aspects. The Master in Digital Marketing and Ethical Branding will equip you with the knowledge and skills required to work in a range of roles in your chosen sector; it is intended that this programme will give you the key skills required to succeed and help you gain a competitive edge in the complex and rapidly evolving digital economy. The course will be taught by an academic team with a strong background in digital marketing and branding. It will underpin your knowledge with the relevant theories relating to the subject area. The programme aims to enable students to develop a practical and critical understanding of digital marketing and branding in the modern-day business environment. At the end of the programme, students will have the knowledge and understanding of the key concepts and theories in the subject area to allow them to have an active role in their chosen industry.