Marketing at Glasgow Caledonian University - UCAS

Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Transparent, global and technology-driven marketing is on every organisation’s checklist for success and top marketing practitioners need new skills in order to continue to deliver in increasingly competitive environments. We believe in the importance of becoming responsible decision-makers in business. At Glasgow Caledonian University you’ll further develop your knowledge and experience of the concepts of sustainability, ethical leadership and social responsibility that can bring about positive change in the global world of marketing. Join GCU’s award-winning Glasgow School for Business and Society and immerse yourself in the latest digital and international marketing trends and become the positive influence that employers have come to expect from graduates of GCU. You will benefit from studying alongside marketers from different parts of the world with diverse backgrounds and experiences. This opportunity gives you insights into the culture and contexts of marketing in different countries.


Digital technologies, and the role they play in marketing, have been growing significantly in recent years. As these developments increase in momentum, the challenge for employers is to embrace new digital technologies that enhance business and professional opportunities. Therefore, the need to compete on a technological and international level is a requirement for every business and marketing graduate. As a student, you receive affiliate membership of the Chartered Institute of Marketing (CIM) which gives you access to a wide range of professional marketing information, opportunities to network with other CIM marketing practitioners and the additional option of taking a professional qualification and gaining full CIM membership. Learn from over 30 years of marketing experience and access the most pertinent, industry relevant, marketing techniques that prospective employers value most. Develop new ideas and challenge your industry to make a difference whether on a local, national or global scale. You will: Evaluate and critically approach modern marketing theory and practice Explore the role of branding, communications, technology and relationship-building in marketing strategy Analyse and appreciate both business and digital environments within the contexts of marketing management Study realistic marketing situations and problems Apply marketing knowledge and understanding to strategic, innovative and creative decision making and implementation Module List Ethics, Sustainability and Governance; Postgraduate Research Methods; Developing Leadership for the Common Good; Consumer Behaviour and Ethical Consumption; Marketing Insights and Analytics; International Marketing, Planning and Strategy; Creative Brand Management; Integrated Digital Marketing Communications; Applied Digital Skills Project; Master's Research Project

Assessment method

The programme is heavily focused on coursework which has been carefully designed to allow you the opportunity to apply theory in practice. There is a real-world focus to ensure graduates have the marketing capabilities valued by employers and, where appropriate, digital assessment methods are used such as ejournals or video based presentations.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

Entry requirements

UK honours degree 2:2 (or equivalent) in any subject area. Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.

English language requirements

TestGradeAdditional details
IELTS (Academic)6Overall score of 6.0 with the minimum of 5.5 in each element

Fees and funding

Tuition fees

Channel Islands £8900 Whole course
Republic of Ireland £8900 Whole course
England £8900 Whole course
Northern Ireland £8900 Whole course
Scotland £8900 Whole course
Wales £8900 Whole course
EU £18800 Whole course
International £18800 Whole course

Additional fee information

Fees are subject to change and published here for guidance only.
Marketing at Glasgow Caledonian University - UCAS