Course summary

Marketing is about identifying a need or problem and developing products or services that meet that need. Studying BSc Marketing at Magee in the vibrant city of Derry-Londonderry will provide you with opportunities to learn about how to get the right messages to the right audiences using the right channels – integral to business success. You will learn: Core marketing and management skills required by industry. About brands and branding, principles of marketing, consumer behaviour, entrepreneurship, creativity in communications, digital marketing, strategy, global marketing and more. Transferable skills such as communication, teamwork, critical thinking and creativity. Our course will give you real world experience: Understand how to analyse an organisation, build effective brands and write compelling marketing strategies by delivering live consultancy projects. Hear from guest speakers from business and industry and get the opportunity to network. Choose a placement year to get sought after work experience on your C.V.