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Course summary

Marketing is about identifying a need or problem and developing products or services that meet that need. Studying BSc Marketing at Magee in the vibrant city of Derry-Londonderry will provide you with opportunities to learn about how to get the right messages to the right audiences using the right channels – integral to business success. You will learn: Core marketing and management skills required by industry. About brands and branding, principles of marketing, consumer behaviour, entrepreneurship, creativity in communications, digital marketing, strategy, global marketing and more. Transferable skills such as communication, teamwork, critical thinking and creativity. Our course will give you real world experience: Understand how to analyse an organisation, build effective brands and write compelling marketing strategies by delivering live consultancy projects. Hear from guest speakers from business and industry and get the opportunity to network. Choose a placement year to get sought after work experience on your C.V.

How to apply

Application codes

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Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

English language requirements

English language requirements for international applicants The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

Unistats information

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Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Northern Ireland £4710 Year 1
Republic of Ireland £4710 Year 1
EU £15840 Year 1
International £15840 Year 1

Additional fee information

Further information about full time undergraduate fees can be found at
Marketing at Ulster University - UCAS