This course is offered as a four-year programme, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate programme. Why study at Buckinghamshire New University? Why does this little part of England produce so many heavyweight creative superstars? Is it the great facilities, a course that perfectly mixes practical skills, creative challenges and marketing insights, taught by tutors with decades of advertising experience? Is it the army of alumni students, the BNU Mafia as they are affectionately known as, who constantly return to give tutorials, workshops, mentoring, advice, placements, internships and jobs? Is it its location, only 40 minutes from the hustle and bustle of one of the worlds’ most exciting adland communities, London? Who knows, but for the last 25 years its students have constantly created great campaigns that have won awards, who’ve then gone on to create the next generation of advertising history, both at home and aboard. Opportunity modules are a key part of the BNU curriculum. You’ll choose modules in your first year from a broad selection in areas such as sustainability, entrepreneurship, creativity, digital skills, personal growth, civic engagement, health & wellbeing and employment. Opportunity modules are designed to enable you to develop outside the traditional boundaries of your discipline and help you to further stand out from the crowd to future employers. The course sets about developing you as individuals, helping you to think in different ways and voice your opinions for effect. Above all you will develop as a creative thinker and problem solver. To aid your development you will learn practical skills and experience both digital and traditional processes and technologies. These range from Adobe Creative Suite to letterpress and silkscreen printing. Photography and film making are integral to most things we do. You will learn to apply creative problem-solving to create targeted and innovative communications and solutions to a diversity of briefs. You will gain a better understanding of people and gain insights into how they think, behave and act. Students are also encouraged to get involved with industry awards, including D&AD New Blood Awards and Young Creative Network Awards. All this adds to the employability of our students. In 2022 our students won two D&AD New Blood Pencils and 2023 saw our students bring home four. What will I study? On this creative advertising course, we have a reputation for nurturing creative individuals able to think on their feet and adapt to an industry in a constant state of change. You’ll join a community of intuitive thinkers who look at everything, challenge boundaries and invent innovative and engaging solutions to advertising problems. We’ll encourage you to experiment and push your ideas and concepts and gain in confidence when taking risks. You'll have every opportunity to improve your skills and not worry about getting things wrong. Making mistakes is an important part of the creative process. You’ll only be taught by agency professionals both as dedicated tutors and visiting guests. They will help develop you as individuals, helping you think in different ways and voice your opinions for effect. You will gain a better understanding of people and gain insights into how they think, behave and act, through creative and strategic workshops, real live briefs, inspirational talks, agency visits, work experience and major competitions. You will learn to apply creative problem-solving to create targeted and innovative communications and solutions to a diversity of briefs. Above all you will be able to create engaging and compelling campaigns.
Foundation year Preparing for Success: Knowledge and Creativity Preparing for Success: Self-development and Responsibility Inquiry Based Learning Photography, Design and Visual Communication Year one Core Modules Creative Skills: Creation and Execution Advertising Pitch Advertising Agency Conceptual Thinking Critical and Historical Thinking Opportunity Modules 2 x 10 credit year one Opportunity modules. Year two Core Modules Advertising Communication Skills Digital Advertising & Content Creation Enterprise Industry Brief Design Research and Theory Year three Core Modules Final Major Project Agency Competition Agency Briefs Dissertation Research and Development
How will I be taught and assessed? The Creative Advertising degree is widely recognised by the sector with a reputation built up over twenty-five years collaborating with agencies, it is a successful collaboration between education and industry, and staff are always creating new opportunities for students to engage with the best creatives and strategists. These include live briefs, agency visits, crits, industry-focused modules and work experience in the second and third years. Being in agencies on a regular basis, getting your work noticed and your voice heard is by far the best way to land your ideal job in advertising. This successful collaboration between education and industry ensures you as a BNU student, gets to engage with the best creatives and strategists. Some of the best ideas come from people who push the boundaries. Our critique sessions prepare you for the challenges of the agency world - how to pitch and how to deal with knock backs. For this reason, from year one, you will be in agencies presenting your ideas to creatives and strategists. Collaboration is key and throughout your three years you will get the opportunity to work with students from across the university. If you need a film maker, the Film & TV course has a rich supply. If you need help making your ideas look great, our Graphic Design students will help bring your concepts to life. After graduating, many of our former students stay involved, sometimes running workshops to help give you an insight into the industry. Some of our graduates are now Creative Directors at Saatchi & Saatchi, BBH, VCCP, Mother, TBWA and Droga5. This is a hugely supportive network of past students always willing to help BNU students.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- Buckinghamshire New University
- Campus code:
Points of entry
The following entry points are available for this course:
For information about applying to Buckinghamshire New University as an International applicant, please visit https://www.bucks.ac.uk/study/international
Applicants who do not meet the minimum requirements for the 3-year undergraduate programme, or those who do not feel fully prepared for a Level 4 course, will be considered for the 4-year programme including a Foundation Year.
Please click the following link to find out more about qualification requirements for this course
Additional entry requirements
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Republic of Ireland
*This is a provisional fee and subject to change.
Additional fee information
Buckinghamshire New University offers a range of bursaries and scholarships. For more information, please visit https://www.bucks.ac.uk/study/fees-and-funding/financial-support-bursaries-and-scholarships