Course summary

Are you seeking a career where you are actively encouraged to break the rules, ask why, and explore even the most outlandish ideas? If so, a role in Creative Advertisement could be the right path for you. Your curious mind will find a home from home on this course. You’ll learn how to channel your way with words or your unique art directional style to solve live briefs and create compelling campaigns. This course is offered as a four-year programme, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills for progression onto an undergraduate programme. Why Study BA (Hons) Creative Advertising at BNU? Industry Connections The Creative Advertising degree is widely recognised by the sector with a reputation built up over twenty-five years collaborating with agencies, it is a successful collaboration between education and industry, and staff are always creating new opportunities for students to engage with the best creatives and strategists. These include live briefs, agency visits, crits, industry-focused modules and work experience in the second and third years. We also often have our army of alumni students, the BNU Mafia as they are affectionately known, constantly return to give tutorials, workshops, mentoring, advice, placements, internships and jobs. Led by a dedicated and experienced course team, made up of tutors with decades of advertising experience, you’ll benefit from their industry knowledge and the industry links they bring to the course. Mentorship and Placements Benefit from our mentor scheme, MyMentor, where, every 3rd year gets a working mentor, usually a BNU alumni, who are currently employed in a top agency. They are tailored to each student’s chosen creative discipline, copywriter, art director, creative team, planning, or digital. They will work with you to help shape your book, teach you interview techniques to use, and how to negotiate agency networking. During your time studying Creative Advertising at BNU, you could have the opportunity to gain placements, internships and even jobs. Location As a Creative Advertising student, you are only 30 minutes from the hustle and bustle of one of the worlds’ most exciting adland communities, London. With the course you’ll get the opportunity to visit top agencies, industry events and museums and galleries. Facilities The advertising course is located within the School of Art, Design and Performance, giving you access to a community of creative learners and diverse resources to help you achieve your creative outcomes. These include: Mac Suites with Adobe Creative Cloud laser cutting and 3D printing workshops printmaking workshops photography studios editing and production facilities (including green screen) And library. What will I study? Advertising is a global business, with new creative ideas being constantly in demand. Meaning there is a flow of opportunities for fresh talent. On this creative advertising course, we have a reputation for nurturing creative individuals able to think on their feet and adapt to an industry in a constant state of change. You’ll join a community of intuitive thinkers who look at everything, challenge boundaries and invent innovative and engaging solutions to advertising problems. The course sets about developing you as individuals, helping you to think in different ways and voice your opinions for effect. We’ll encourage you to experiment and push your ideas and concepts, and gain in confidence when taking risks. You'll have every opportunity to improve your skills and not worry about getting things wrong. Making mistakes is an important part of the creative process. You will learn to apply creative problem-solving to create targeted and innovative communications and solutions to a diversity of briefs. Above all you will be able to create engaging and compelling campaigns.